Since its launch in 1999, 'Dior J'adore' has become a timeless name with its strong presence and femininity. A new muse for J'adore has been born. A dazzling floral feast with the new icon 'Rihanna' who perfectly portrays the world of J'adore with her amazing talent, beauty, and charm that has captivated all generations.

For over 25 years, J'adore has been offering fragrances for bold, free and independent women. The meeting between J'adore and Rihanna is reminiscent of the gold color of J'adore, the ultimate symbol of luxury. As the greatest female artist who inspires the world, a successful businesswoman, a dedicated humanitarian and a mother of two, she has boldly stepped forward as an icon of J'adore, embracing all women today and delivering a message to women around the world with Dior's pioneering spirit.

J'adore's new global campaign, shot in collaboration with American photographer and filmmaker Steven Klein, is a tribute to Christian Dior. Inspired by the story of Monsieur Dior and Rihanna, who made their dreams come true, 'Your dreams make them real' The slogan was born. It contains absolute sensuality, gold, the ultimate symbol of luxury, and a special promise of dreams.

Rihanna walks into Versailles in a bold dress that resembles her. She is reborn as J’adore itself, wearing J’adore. Covering her entire body in the most iconic elements of J’adore, from the legendary golden necklace to the golden dress, she dances down the Hall of Mirrors and boldly steps onto the golden waters of the Grand Canal. Versailles, the ultimate symbol of French luxury and Art De Vivre and a symbol of the most powerful cultural golden age in French history, has always been a great source of inspiration for Christian Dior and a special place where various campaigns for the House of Dior have been shot. With the rich scent of J’adore that reawakens the splendor of an endless festival, the innumerable beauties of Versailles will shine forever. The dress, which Dior's creative director Maria Grazia Chiuri created specifically for this campaign, is also accompanied by one of Rihanna's songs from her album "ANTi", which was used as background music for the campaign. With 'Love on the brain' , the splendid story of Dior's femininity will unfold along with J'adore's new chapter. 

Your Dreams Make Them Real.