Yesther Lactic Acid Bacteria was selected as first place in the Lactic Acid Bacteria category at the '2024 Brand of the Year Awards'.

Yesther Lactobacillus is a product launched by Yesther Esther Formula CEO (Doctor of Preventive Medicine), a family medicine specialist who graduated from Seoul National University College of Medicine, who directly participated in the verification of strains, selection of manufacturers, and distribution process decisions. It is one of the first products in Korea to guarantee 10 billion CFU (guaranteed number of bacteria). It has been loved consistently for 15 years since its launch in 2009, and has sold 10 million bottles for the first time in Korea.

After its first product, ‘Yesther Lactobacillus Classic’, Yeesther Lactobacillus expanded into synbiotics, introducing ‘Yesther Lactobacillus Blue’. In addition, it launched products targeting consumers with various health concerns, such as ‘Yesther Lactobacillus Gold’ with added multibiotics, ‘Respecta Vaginal Lactobacillus’, a vaginal health lactobacillus, and ‘Diet Lactobacillus Lacto Plus’, a functional body fat reduction product. Esther Formula has also continuously fulfilled its corporate social responsibility, donating an amount close to 6 billion won to more than 60 organizations since 2010.

The CEO of Yesther Esther Formula said, “Yesther probiotics are significant because Esther Formula has been actively introducing unfamiliar ingredients to the Korean market for over 10 years and has been loved by consumers,” and added, “We will continue to work hard to discover innovative raw materials and develop products without losing the trust of consumers.”