Flower tea brand 'Kkot-eul-dam-da' begins full-scale entry into the global market
Flower tea brand 'Kkokdam (English brand name KKOKDAM, CEO Lee In-pyo)' announced that it is raising expectations for performance as it begins to expand its global market share in earnest.
According to KKOKDAM, the number of stores supplying local products in the US has recently surpassed 100, and flower teas are being supplied to several countries including the US, Australia, Singapore, Hong Kong, and Japan.
Under the catchphrase of leading the tea culture of Korea, Flower Damda is introducing various flower tea products. Flower Damda's representative product is the flower tea stick. This product is in the form of a flower and stem together, and Flower Damda holds the design rights, and it leads to a strong sense of the fragrance and taste of domestic flower tea. In particular, the merit is that you can enjoy the sight of flowers blooming again in water with your eyes.
In addition to a variety of original flower teas such as marigold tea, chrysanthemum tea, magnolia flower tea, mugwort flower tea, and acacia flower tea, they also offer fruit flower teas made with a mixture of fruits, herbs, and flowers such as lemon, chrysanthemum, orange, marigold, grapefruit, and mandrake.
Flower Damda products are produced by contracting with flower farms in Cheorwon, Gangwon-do, Gapyeong, Gyeonggi-do, and Jeju, procuring domestic raw materials, processing them at a factory in Guri, Gyeonggi-do, and going through multiple tasting processes before production. The point is that they only select domestic flowers, adhere to the no-sugar, no-caffeine principles, and apply recipes that allow you to fully experience the original color, scent, and taste of the flowers.
In particular, since the competitiveness of the product has been proven in Korea, it is also receiving positive responses in overseas markets. It has already set a goal of entering the global market to promote Korean tea culture to the world and interact with more consumers. To this end, it plans to open flagship stores in major overseas cities such as New York, LA, and Sydney.
A representative for Kkot-eul-dam-da said, "We have been recognized for the excellence of our products by participating in large-scale domestic exhibitions and cafe shows every year, and we have also achieved results by participating in global exhibitions such as KCON Japan, K-Food Fair, and the Reed Gift Fairs held in Sydney this year." They added, "As Kkot-eul-dam-da's differentiated quality has become widely known and we have received great interest from various countries, we will work hard to increase our global market share in the future."
Meanwhile, Flower Damda will be participating in the 'Summer Fancy Food Show 2024', a global food fair held in New York from June 23rd to 25th. This event is the largest buyer-specialized food fair in North America, showcasing various agricultural, marine, and food products from around the world.