Lifestyle beauty brand 'Nonfiction' announced that it has opened a new signature store on Seongsu Yeonmujang-gil.

In Seongsu, the center of creative culture in Seoul, Nonfiction completed a unique space by connecting two existing houses. This store is a place where you can experience warm and friendly hospitality whenever you visit, and it creates an alluring and poetic atmosphere centered around the keyword of 'poetics of space'. The small garden located in the center captures natural light and seasonal changes, allowing visitors to experience delicate senses and an expansion of emotions.

This store was born from a collaboration with Studio Unlabel’s director, Dong-il Lee. Director Dong-il Lee added a harmonious mood to the space through furniture and fixtures that express the natural beauty of raw materials such as stone, wood, metal, and leather. In addition, the plants and flowers that decorate the store’s courtyard reflect the change of seasons, adding the beauty of nature to the familiar environment of a house to complete a simple yet special space.

A Nonfiction official said, “We hope that in this space, which adds the natural beauty of objects, pieces of nature, and simple design to the familiar environment of a home, you will feel comfortable and special, as if you were staying in a ‘Nonfiction House.’”

Source: E2News ( http://www.e2news.com )