[Discovery News=Reporter Jinwoo Kim] Skincare brand Berryhope announced on the 20th that it participated in 'KCON JAPAN 2024' held in Chiba, Japan from the 10th to the 12th and operated a 'K-Collection' booth with 40 Korean small and medium-sized companies.

On the 8th, Berry Hope collaborated with Japanese beauty creator 'EGA', who has 985,000 subscribers, to promote products and brands, including whitening ampoules, pure vitamin C lines, and collagen lines.

'KCON Japan' is a representative Hallyu event hosted by CJ ENM, where not only K-POP performances but also various Hallyu products such as beauty and fashion are promoted and exhibited.

A Berryhope official said, “We will continue to expand into the global market to spread the excellence of K-beauty and grow into a global brand.”

Meanwhile, Berryhope is available in major Japanese offline stores such as LOFT, TOKYU HADNS, MATSUMOTOKIYOSHI, and PLAZA, and is also available on major online platforms such as Rakuten, Amazon Japan, and Yahoo Shopping.

Source: DISCOVERYNEWS (https://www.discoverynews.kr )