The hottest celebrity shopping mall | Kylie Cosmetics and Jeffree Star Cosmetics

by 300cbt Team

Single mom, single mom, youngest billionaire, 100 million followers, etc. are keywords that describe Kylie Jenner. Kylie Jenner's lip surgery played a big role in her success as a celebrity and businesswoman. After I had lip filler treatment on my slightly plain face, I started receiving explosive interest from social media. And in 2015, she launched Kylie Cosmetics under her name and achieved great success. Her age is currently 23 years old. In this post, we will analyze the shopping malls of Kylie Jenner and Jeffree Star, two of the hottest celebrities recently.

Kylie Cosmetics

https://www.kyliecosmetics.com/

kyliecosmetics

▲ Kylie Cosmetics main slide

product composition

  • Lipstick line based on matte lipstick
  • Eye related products
  • Face related products
  • set product
  • Accessory product line including brushes and pouches

shopping mall builder

  • Shopify Plus: The enterprise version of Shopify

site design

  • Use of icons created with a flowing effect based on black and white (BI)
  • Use large images over 600px
  • Composition of product images using mockups
  • Images of Kylie Jenner are kept to a minimum to keep focus on the product.

The Shopify app you are using

  • Signifyd for Shopify: Payment filter, chargeback recovery app
  • Pixel Perfect: Facebook Pixel Management App
  • Swym: Wishlist, restock notification app
  • Klaviyo: Lead generation, email automation app
  • JustUno: Pop-up Engage App
  • Octane AI: Facebook Messenger Bot
  • YOTPO: Purchase review app

3rd party app you are using

  • Qubit Deliver: A/B Testing
  • Hubspot: Marketing Automation
  • New Relic: Measuring Application Performance

Advertising channels in operation

  • Google Ads
  • Facebook
  • Criteo

payment system

  • PayPal Express Checkout
  • Amazon Payments
  • Afterpay: Card Installment

Kylie Cosmetics operates under one domain, except for the Italian site kyliecosmeticsitalia.com, and ships products worldwide. Currently, offline channels are only sold through Ulta Beauty.


The second shop we will introduce is Jeffree Star Cosmetics from YouTube star Jeffree Star. Jeffree Star is a beauty creator known as the man who wears the best makeup in the world. His original occupation was a singer, but he was an internet star with a huge fandom since the days of MySpace. Currently, she is working as a beauty creator and businesswoman who launched her own product line. Jeffree Star is 33 years old.

JEFFREE STAR COSMETICS

https://jeffreestarcosmetics.com/

jeffreestarcosmetics ▲ Jeffree Star Cosmetics main image

product composition

  • Alien Collection: A makeup line that emphasizes Jeffree Star’s unique colors.
  • Eye related products
  • Face related products
  • Highlighter related products
  • Jeffree Star related fashion products
  • Accessory product line including brushes and pouches

shopping mall builder

  • Shopify Plus: The enterprise version of Shopify

site design

  • Based on black and white, a pink color is used as the site point color.
  • Use large images over 600px
  • Use Jeffree Star's image as a site banner to convey a strong, unique image.

The Shopify app you are using

  • Product Upsell (Bold Upsell - Upsell Smarter): Bold's upselling and cross-selling app
  • Mailchimp: Email automation app

3rd party app you are using

  • Hotjar: site analytics, heatmaps
  • Google Optimize 360: Google Site Optimization Tool

payment system

  • PayPal Express Checkout
  • amazon pay
  • Shopify Payments

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The characteristic of the two shopping malls analyzed is that they are run by the most popular celebrities. Since they are already branded, they do not need separate marketing or promotional channels. In the next post, we will introduce marketing channel management along with Shopify shopping mall analysis.

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