How to use paid advertising in overseas shopping malls | Spending Money to Make Money!
by 300cbt Team·
If I create my first store, how long do I have to wait before buyers come to my store and make purchases? 2-3 days? 1 week? Full moon? Any store owner would like to see traffic to their store quickly, so they are eagerly waiting for their first order to come in.
There are various ways to generate traffic to your store, but today we will talk about paid advertising. In fact, the fastest way to generate targeted traffic is through paid advertising. The majority of paid advertising channels are PPC-based, and many can be started with a budget of as little as $10.
Each advertising platform will be different, but you must choose an advertising channel based on your target audience and how you want to reach potential customers. If you're targeting a specific country, you should first check which social networks are popular in that market.
Especially if you decide to start with paid social marketing, start by filling your main profile feed with several posts. If you save enough content, you can easily move to other channels and prevent visitors from leaving. So, shall we learn about the representative channels of paid advertising?
Facebook ads are the most popular social channel and have the most diverse users across age, income, gender, and race. So, various brands can use Facebook's targeting options such as age, gender, job title, location, and interests to reach their ideal customers. Interests are especially useful. You can also create custom customer profiles on Facebook to reach people with your ads using their favorite Pages.
Recommended target: Store operators who clearly know the ideal customer base for their product and what their preferences are. For example, if you are a store that sells pop culture t-shirts, you can easily find your target audience on Facebook by targeting users who are interested in pop culture icons.
United by Blue, a casual clothing brand, was able to promote its eco-friendly products through Facebook advertising. For example, by using advertisements that can show multiple products in one advertisement, such as carousel advertisements, we targeted users who are interested in the environment and presented their fashion looks.
Recommended target: Products with strong visual stimulation, such as fashion, food, and fitness, must be used. If you have high-quality, attractive photos and want to attract millennial customers, try holding a sample giveaway event on Instagram.
Recommended target: Recommended for product groups with outstanding visual materials, such as fashion, home decor, food, art, and design, especially targeting female customers.
When many people want to buy something overseas, the first thing they do is search for it on Google. Google Ads, formerly Google AdWords, allows your site to appear at the top of the page when customers search for related terms.