2019 e-commerce hot item trends

by 300cbt Team

Among the success factors in e-commerce, is there anything more important than item selection? In this post, we will look at items, categories, and trends that will continue to be popular in 2019, focusing on items that have been on the rise recently.

1. Women’s shapewear

The shapewear market is a rapidly growing category and sales are expected to soar to $5.6 billion by 2022. Corrective underwear is a product line that sellers selling women's clothing products can add as part of item expansion, and it is also a product that can be added when building a shopping mall that specializes in functional clothing products.

e-commerce trends 2019

▲ Women’s shapewear US market Google trend indicators

e-commerce trends 2019

▲ Popular women’s shapewear styles

2. Men's plaid shirt

Interest in checkered shirts was so high that 2018 could be called the year of checkered shirts. This trend is expected to continue in 2019. If you sell men's clothing, you might consider listing a variety of checkered shirts, grouping similar styles together and selling them as bulk products, or offering a subscription service that delivers checkered shirts once a month. There seem to be more plaid lovers around the world than you might think.

e-commerce trends 2019
▲ Checkered shirt Google trends indicator
e-commerce trends 2019

▲ Representative check pattern shirt

3. Athleisure

Athleisure is one of the hottest trends recently, and the athleisure look is a combination of athleisure and fashion. Athleisure is a term that combines athletic and leisure and refers to sportswear that can express sportswear in a fashionable way. In Korea, brands such as Mullawear and Xexi Mix have recently risen rapidly, and in North America, the home of athleisure, brands such as Avocado and Lululemon, known as the Chanel of yoga clothes, are showing high recognition. Korean mountaineering clothing fashion can also be seen as a slightly excessive(?) athleisure look. The main target of athleisure is women in their 20s and 30s, and marketing through Instagram and influencers, which they use the most, is expected to be most effective.

e-commerce trends 2019
▲ Google trend indicators related to athleisure
e-commerce trends 2019
▲ Yoga pants, a representative athletic product

4. Travel accessories

As the travel-related industry has continued to grow, it is an area that is expected to grow in the future. When you think of travel-related products, the first thing that comes to mind is luggage. Rather than a general suitcase that can be purchased anywhere, why not try a more personalized travel-related product? For example, products like “a world map that displays the places I’ve traveled.”

e-commerce trends 2019

▲ Google trends for “best placed to travel,” a travel-related long-tail keyword

e-commerce trends 2019

▲ A world map where you can scratch to mark the places you have traveled

5. Automotive accessories

As cars become electronic, related accessories are also becoming digital. Car accessories are often purchased on impulse, so it is advisable to promote them through Facebook and Instagram.

e-commerce trends 2019
▲ A product that displays dashboard figures on the windshield

6. Smartwatches

Every year, 1.2 billion watches are sold worldwide, and that number continues to grow. Until last year, minimal watches, represented by Daniel Wellington, were the trend, but this demand is expected to expand to smartwatches in 2019. In particular, December is the peak month for watch sales due to the gift season.

e-commerce trends 2019
▲ Smart Watch Google Trends Indicator
e-commerce trends 2019
▲ Representative Bluetooth smart watch model

7. Minimalist jewelry

Every year, 1.2 billion watches are sold worldwide, and that number continues to grow. Until last year, minimal watches, represented by Daniel Wellington, were the trend, but this demand is expected to expand to smartwatches in 2019. In particular, December is the peak month for watch sales due to the gift season.

e-commerce trends 2019
▲ Minimalist jewelry Google trend indicator
e-commerce trends 2019
▲ Representative minimalist style necklace

8. Heated vests

Is there a product like this not only for snowboarders and skiers, but also for those who work outside, such as delivering parcels? Thermal vests are products that raise the temperature to 25-35 degrees within 3 seconds and are especially in high demand in Canada, Russia, Iceland, and Finland, which are known as countries of snow.

e-commerce trends 2019

▲Representative heating vest product

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Additionally, seasonal products such as ankle boots and consistently selling products such as posture correctors are also worth keeping an eye on. An item is an item, but please think about how to effectively deliver and market that item to customers and select the most appropriate marketing channel to achieve your desired goal in 2019.

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