Examples of well-crafted product pages that will inspire your store - Part 2
by 300cbt Team·
Along with intermittent fasting, which is popular these days, the ketogenic diet is emerging as a good diet alternative for health overseas. Perfect Keto is a ketogenic health supplement brand that helps people achieve a healthy diet.
This product page is relatively simple, but I like it that much more. High conversion rates by showing not only clean, great product photos, but also a ‘Supscription and Save’ option that gives people a perspective on why they should use the product and encourages them to save money per product (although this will increase their total spend). The product page meets all my expectations.
This product page also uses a "Related Products" section to help people find similar products that might be a better match, even if they don't buy the product they're looking at. Or, you can follow Perfect Keto's wishes and add all of those products to your shopping cart.
▲ Johnny Cupcakes t-shirt product page
All products associated with sweets give people a good feeling. Johnny Cupcakes is a playful brand, calling itself "the world's first t-shirt bakery" and touting its new products as "freshly baked." I think it's a fresh, very fun and effective approach.
The brand makes good use of product photography with high-quality images to show off the clothes and fun designs. Another very interesting point is the animation that appears every time the page is changed. The sight of a chubby young man chasing an incomprehensible cupcake makes you laugh. (He is also my favorite character.) Just to see this loading animation is this store. Wouldn’t customers have no choice but to stay for a long time?
▲ Johonny cupcakes product page
Plus, when you click the 'BUY NOW' button, a shopping cart will appear on the right side of your screen letting you know that you can check out at any time. Rather than reminding you that you haven't completed your payment yet, you're clearly telling them how to pay. This effectively turns your product page into a checkout page, speeding up the purchasing process.
This brand is a site that captures the beauty of its outstanding design very well in its product images. Striking product photos not only convey the image of the product, but also the time and place, so you can imagine how the product will look and appear in your daily life once you purchase it.
What's unique about this product page is that you are given the option to monogram your initials on the bag. I don't think I would hesitate to spend a reasonable amount to own such a luxurious and customized bag.
▲ Master & Dynamic product detail page
Master & Dynamic’s product page is like an experience itself. It's organized so that, as you scroll, you can see more about the detailed design of the headphones, their components, advanced features, and how to control the headphones.
That doesn't mean we're completely prioritizing design over conversions. The “add to bag” sign floating at the top of the page is discreet and doesn’t particularly attract attention, but it remains fixed at the top of the screen and continues to silently follow customers around. It helps customers continue their product browsing experience without having to scroll back up if they want to make a purchase. Of course, it seems like a good idea to be able to use the color conversion option next to 'add to bag' before putting it in.
Personal hygiene products may not be sexy products. Therefore, for products that are associated with dirtiness, such as oral hygiene products or feminine hygiene products, the product package or page design is made clean and fresh. The brads and products were given a cheerful look on an all-white background with a bright and fresh touch of color.
Primal Fit Fest does a great job of highlighting customer reviews by placing ratings above the price and a review button on the left side of the page. In addition, under the “ADD TO CART” button, we once again remind you of the good ingredients and quality (such as natural, organic, nature-friendly, and anti-animal testing), so that you do not hesitate to purchase.
▲ Description of product ingredients and instructions for use of Primal Pit Paste
As you scroll down the page, we'll detail specific product ingredients and even less common product uses. It is designed to provide easy guidance using images and simple, fun graphics, and the cart button at the bottom right makes it easy to move to payment at any time.
▲ Pilgrim product page black screen
Besides the flash effect on the site, the page design is elegant and clean. The page layout provides ample reasons to buy, including 30-day returns, free shipping, a 1-year warranty, and a 5-star review rating.
But if you scroll down, a more powerful product search experience awaits you. We guide customers to enjoy various contents more in the form of videos along with graphics that highlight the product's features, benefits, and materials.
Holstee is a very visual brand, showing more images, videos and options as you scroll.
It shows more detailed descriptions, specifications, customer reviews, shipping and returns, and even brand ethics (basically stating the brand's mission of excellent design and quality). Again, you can make a purchasing decision right away without having to scroll to the top to find the purchase button, so you can just go to the section directly above. If you look at Holstee's visually well-designed product page, you will be fascinated by the product design.
In Part 2, we looked at pages that convey not only the store's clear branding and product personality but also information well.
How do you feel? When you look at the product pages of these stores, don't you just get ideas for store product page design?