[Enews Today Reporter Eun-ju Yoo] Digital IP entertainment company IPX (formerly Line Friends) announced on the 21st that it opened its first ‘Pickles the Frog pop-up’ in Korea on the 19th.

IPX announced the start of the official domestic licensing business for the IP of 'Pickles the Frog', a long-running character in Japan for 30 years and popular among Generation Z and celebrities in Korea, in April. This 'Pickles the Frog Pop-up' will be held at Line Friends Square Seongsu until August 1.

IPX has launched a variety of Pickles products, including face cushions, pouches, mini fans, and umbrellas. Among them, the popular Plush and Plush Keyring were pre-launched at this pop-up, generating great anticipation.

At the pop-up, you can meet the manager of Korea's first Pickles pop-up store. The manager's name was chosen by fans through a naming contest on Instagram before the pop-up opened, and it means 'happy frog', giving fans a special memory.

This pop-up features a happy travel story of Pickles, Pierre (the cat), and Snail as they visit famous Korean landmarks and delicious restaurants. The exterior is wrapped in a variety of colors to reflect Pickles' unique characteristics, which change depending on his mood that day, catching everyone's attention.

Upon entering the pop-up, a large Pickles statue greeted visitors, with a rainy day in the background and a bench where they could take pictures together.

The photo zone decorated with a plush concept for my own pickles was crowded with fans who had been waiting for the pop-up since the first day it opened. The personal workspace of the Pickles pop-up Seongsu store manager was also set up separately, adding a cute sight.

Meanwhile, IPX is meeting overseas fans through its own IP, IP business related to K-Pop artists, and global business expansion of various promising domestic IPs such as JOGUMAN, DinoTang, and Monamhee.

Source: Enews Today ( http://www.enewstoday.co.kr)