Outdoor company VERT (CEO Lee Ju-hwi)'s 'DIMITO' and HIBROW Company (CEO Lee Se-hee)'s 'HIBROW' are launching a collaboration collection and will be holding a pop-up store at VERT SEOUL, the DIMITO flagship store, until July 31st (Friday).

This collaboration combines the values ​​of Dimito, which has produced high-quality fashion garments, and Highbrow, which finds value in the simplicity of everyday life, to create a kidult mood that brings to mind “adults’ childhood memories.”

With the concept of 'TOYBOX', they released the Flip Box, a plastic transport box that can be used for various purposes in daily life, as well as sleeves, mesh caps, and shopper bags. To commemorate the launch of Dimito X Highbrow's 'TOYBOX' collection, a showcase and pop-up store were held at 'Bert Seoul' located in Apgujeong Rodeo on Friday, July 12th.

There were music performances by famous DJs such as SIN DOGG, MERPIK, OUIDAEHAN, and GOOSEBUMPS, and a lucky draw event followed.

Meanwhile, Burt is developing outdoor brands Dimito and Vertex Next Level based on snowboard wear. Dimito and Vertex Next Level products are gaining popularity as they can be worn not only for outdoor activities but also for general lifestyle activities.

Highbrow of Highbrow Company is an outdoor lifestyle brand led by brothers Lee Chun-hee, an actor, and Lee Se-hee, an architecture major, and is famous for its 'Flipbox'. The brand was also promoted when its products were featured on 'Hyori's Inn', a show featuring Lee Hyo-ri and Lee Sang-soon.