Sam Baek CBT is called the Apple of the coffee world, and it has created and launched the D2C store of Blue Bottle Coffee Korea, which recorded a 9-hour waiting line when it was launched in Korea. Now, goods, coffee, and collaboration products that were previously only available through Kakao Gift can be purchased through the official store. Korea is the third country to open a Blue Bottle Coffee D2C store, following North America and Japan.