Fashion platform W Concept (CEO Lee Ju-cheol) is introducing an exclusive product in collaboration with domestic designer brand 'Anderson Bell'.

Andersson Bell is a contemporary brand launched by CEO Choi Jeong-hee in 2014. Starting with the large New York department store Barneys New York in 2016, the brand has operated approximately 150 overseas shops in Europe, the Americas, etc., gaining recognition overseas before domestically.

Anderson Bell exclusive products will be revealed in W Concept's online fashion magazine 'W ISSUE'. The products are sweatshirts, a key item of the season, and are presented in four types that reflect recent trends in design and color. Sweatshirts are sold at a special price of 20% off.

Additionally, for customers who are new to Anderson Bell, you can see an introduction to the brand, including its history and goals, as well as an interview with Anderson Bell Director Kim Do-hoon, who worked on this project.

W Concept will hold various promotions to commemorate the release of Anderson Bell's exclusive products for a week from today until the 1st of next month. A 7% discount coupon applicable to all brand products will be issued, allowing a discount of up to 30,000 won. Special gifts will also be provided through comment events.

Jiyoung Oh, head of the W Concept Extensive Casual Team, said, “We plan to jointly develop products for female customers in time for the fall season to expand brand awareness and reach,” adding, “We will continue to introduce differentiated products that meet the needs of the brand and customers.”