Amorepacific has been withdrawing from offline stores in China that have been underperforming for the past three years and shifting sales to online malls such as Tmall, JD, and VIP.com.

Global Amore Mall is a reverse direct purchasing platform where Amore Pacific cosmetics can be purchased in 61 countries including China, North America, the Middle East, and Europe. It offers free shipping for purchases of $60 or $80 or more depending on the country. When consumers living overseas purchase products from Global Amore Mall, the products are shipped directly from Korea to their local area. To celebrate the launch, Global Amore Mall is offering free shipping benefits for the purchase of certain products to 3,000 people until the end of this month.