Amorepacific's contemporary beauty brand Hera announced on the 20th that it is officially entering the Thai market and beginning full-scale global expansion.

On the 8th, Hera opened its first store in Central Chit Lom, a major department store in Chit Lom, Bangkok's shopping center. On the opening day, a launching event was held with the attendance of 200 people including global media and influencers. The event featured a brand introduction, signature makeup looks, and beauty routines.

At the same time as the opening of the Central Chit Lom store, a brand pop-up store event was also held. Visitors experienced Hera’s representative products firsthand and participated in various events such as professional makeup services and makeup shows provided by brand artists. Hera plans to expand its contact with Thai customers by opening a pop-up store in Bangkok’s large shopping mall ‘Siam Paragon’ in September of this year. In addition, it is preparing to enter major stores of local Thai multi-brand shops ‘EVEANDBOY’ and ‘SEPHORA’.

Hera is actively expanding its online channels as well as offline. Following its launch on Lazada, Thailand’s leading online shopping platform, in July, the brand is scheduled to be introduced through Shopee and Tiktok Shop in the second half of this year.

Source: Public News ( https://www.psnews.co.kr )