By 2023, Ohora Nail products will have accumulated sales of approximately 25 million units, including domestic and international sales, and will have accumulated sales of 300 billion won.

GLLUGA Co., Ltd. announced on the 15th that its popular nail brand 'Ohora', well known for its 'stick-on gel nails', achieved global cumulative sales of 300 billion won in just 4 years since its launch.

Gluga looked into the domestic and international performance of Ohora nail products sold up to December 2023 and confirmed record-breaking results of approximately 25 million units sold and KRW 300 billion in cumulative sales. Of these, what stands out most is the overseas sales performance in the Japanese and US markets. In 2021, the first year of its entry into Japan, when the COVID-19 pandemic was raging, it achieved sales of over KRW 23 billion through online sales alone, and in overseas markets such as the US, where it entered in 2022, it achieved sales of approximately KRW 11 billion in its first year. In the US market, it has continued to grow steadily, with an average growth rate of over 60% since then.

According to a Glue official, “Since Ohora launched its first product in Korea in 2019, it has achieved remarkable growth centered on online sales and has actively expanded into overseas markets such as Japan and the United States rather than remaining in the domestic market. It is currently sold in approximately 27 countries around the world, including Southeast Asia, Europe, and China. It is leading the way in expanding awareness of self-nail products and the Ohora brand in the global market, achieving positive responses and sales performance in each country.”

Based on these achievements, Gluga is steadily strengthening Ohora’s competitiveness in the global market. In particular, in the Japanese and US markets where Ohora is showing steady growth, in addition to the online channels that it has focused on, it is rapidly promoting market expansion through offline sales channels, and plans to swiftly proceed with all activities related to developing overseas markets for new entry. At the same time, through active activities such as Ohora’s branding campaigns that are tailored to the characteristics and needs of consumers in each country, product promotion through collaboration with various brands, and launching various new products, Gluga plans to set and pursue the goal of increasing the proportion of overseas sales to over 80% this year.

Gluga CEO Yoo Ki-hyun said, “The reason Ohora was able to grow so quickly is because we developed everything in Korea, from materials to products, under the vision of ‘helping people discover and express themselves through Ohora and love their true selves,’ and we have presented products that reflect the needs of domestic and international consumers, from thorough quality control to reasonable prices and sensuous designs.” He added, “We will continue to work hard to establish ourselves as a leading global nail brand so that consumers can be satisfied, trust, and choose Ohora.”

Meanwhile, Gluga has independently developed a 'semi-hardening gel nail' product that hardens 100% liquid gel material by only 60% into a film form, rather than the existing sticker-type nails made of plastic or vinyl materials, and has been selling the Ohora brand in domestic and overseas markets. In particular, Ohora products can be completed by attaching them to the nail and briefly hardening them with an LED lamp, so even busy consumers who find it difficult to do their own nails can easily and neatly manage their nails as if they had received care at a professional nail shop. The various Ohora products sold by Gluga can be found on the brand's official online mall.

Source: StartupN ( https://www.startupn.kr )