10 AI Writing Tools for Online Business
To stay competitive, you may want to consider using AI writing tools, especially if you’re running an extensive search engine optimization (SEO) or content marketing strategy.
Fortune 500 companies often employ a large number of writers who can produce content on demand, but small ecommerce businesses often have more limited resources. Generative AI technologies can help business owners augment their writing workforce, increase efficiency, and improve the quality and accuracy of their content. Let’s learn how AI writing tools work and how to choose the best AI content generator to support your business and marketing needs.
What is an AI authoring tool?
Artificial intelligence (AI) writing tools are a type of software that can generate content based on human-generated prompts. The goal of AI writing tools is to mimic human writing, and ideally, the end result should be indistinguishable from human-generated content.
AI writing software tools work on the basis of large-scale language models (LLMs). LLMs are AI algorithms trained using natural language processing (NLP), a branch of AI that helps computers analyze and generate human language. AI writing tools learn from large amounts of source text and apply rule-based or statistical models to predict the next word based on the previous word or string.
Unlike traditional AI models, modern systems can perform unsupervised learning, which greatly improves their performance. For example, the developers of ChatGPT allowed their model to process and learn from the entire Internet. As these algorithms process more and more text, they write their own rules that help predict the most appropriate language choices. This is a factor that greatly improves the language-generating ability of AI.
Benefits of Using AI Authoring Tools
- Increase efficiency
- Quality inspection
- Idea generation
- Content Optimization
AI content creation tools can help you brainstorm, create content, proofread, and summarize. Here are some of the benefits AI writing tools can provide in the writing process:
Increase efficiency
AI content writing tools can write articles much faster than human writers, typically completing articles in a matter of seconds. Humans still need to provide input, verify the accuracy of the text, and check for bias, but AI writing assistants can help businesses efficiently create high-quality content and scale up output at a low cost.
Quality inspection
AI writing tools can improve consistency, accuracy, and adherence to grammar rules. Many tools also check existing content for plagiarism, typos, spelling, or grammar errors.
Idea generation
Some AI writing tools can generate lists of content ideas to help you overcome writer’s block or kickstart the early brainstorming phase of a project.
Content Optimization
AI tools can also help you optimize your content for search engines. They can create keyword-optimized content or restructure existing content to improve its formatting to include keywords and improve search engine performance.
Characteristics of a Good AI Authoring Tool
- Size of language model
- Output Control
- Ease of use
- expense
High-quality content creation tools are accurate, easy to use, and customizable. Here are some factors to consider when choosing a great AI writing tool:
Size of language model
As with statistical models, the more data input, the more accurate the output. Look for tools built on large language models (LLMs) trained using large datasets.
Output Control
AI writing tools that can specify your brand’s voice, tone, format, and writing style can reduce the need to rework AI-generated content. You can use AI writing tools for a variety of purposes, including email, content marketing, blog writing, marketing copy, and contract writing.
Ease of use
Choose a tool that provides a high-quality user experience. The best tools make it easy to write input prompts, explore features, view source, and more.
expense
Some AI writing tools can be more expensive than others. The best tool for your business should fit within your marketing budget and provide a net cost savings over paying a human writer to write the same amount and quality of content.
The best AI writing tool
- ClickUp AI
- Grammarly
- Writesonic
- Rytr
- ChatGPT and ChatGPT+
- GetGenie
- Jasper AI
- HiveMind
- Hubspot AI Content Writer
- Quillbot
The best AI writing tool for your business will depend on your budget, the type of content you need, and your specific goals. Here are 10 paid and free tool options to help you get started on your selection process:
ClickUp AI
ClickUp AI is an AI content generator and helper included in the ClickUp task management platform. It’s great for writing bios, briefs, blog content, content outlines, landing page copy, product descriptions, case studies, and more. It also includes other productivity-boosting tools like workflow and process templates.
merit
- Designed to support a variety of content creation processes
- Template library for workflow and process automation
- Provides over 1,000 integrated features
disadvantage
- No free plan
- Available only on paid ClickUp plans
- Limited Slack integration features
expense: Add $5 per month to your ClickUp subscription
Grammarly
Grammarly helps you create new content, answer questions, and check your existing content for typos, grammatical errors, plagiarism, and unnatural syntax. The tool provides users with error descriptions to help them improve their writing skills, and recommends and applies solutions. The free version allows users to enter up to 100 prompts per month.
merit- Free plan available
- Browser extension provided
- Allow custom rules
- The free version does not provide plagiarism detection or genre-specific guidance.
- Free version is limited to 100 prompts
Cost : $0–$15/month
Writesonic
Writesonic is a content creation AI software built on GPT technology. The free version uses GPT 3.5, while the paid version uses GPT 4. It offers over 100 AI template tools, focuses on SEO features (e.g., keyword inclusion), and allows users to specify the source text of the generated content.
merit- Free plan available
- Browser extension provided
- User friendly interface
- Zapier and Surge Integration
- Free version is limited to 10,000 words per month
Cost : $0–$500+/month
Rytr
Rytr is a GPT-based AI writing tool designed to support marketing activities (e.g. writing articles, social media posts, ad copy, content briefs, newsletters). It can write content in 30+ languages, includes a plagiarism checker, and offers 20+ different tones to choose from. The free plan allows you to create up to 5 AI-generated images per month.
merit- Free plan available
- Browser extension provided
- Includes AI image generator
- Free plan is limited to 10,000 characters per month
- The interface may be less user-friendly than more expensive competing tools
Cost : $0–$29/month
ChatGPT and ChatGPT+
ChatGPT is a free, open source software that powers many of the best AI writing assistants on the market. It can be used to create content directly from ChatGPT’s content creation platform. The ChatGPT+ paid subscription gives users access to GPT4, DALL-E (image creation tool), and plugins and web browsing features.
merit- Free and open source
- Browser extension provided
- API provided
- Poor performance in languages other than English
Cost : $0–$20/month
GetGenie
GetGenie AI tool is designed to work with WordPress. The platform emphasizes SEO features and allows you to perform keyword research and competitor analysis. The free plan offers 37 templates for specific content types.
merit- Free plan available
- WordPress compatible
- SEO Tools Highlights
- Free plan is limited to 2,500 words per month
Cost : $0–$69.30/month
Jasper AI
Jasper AI is one of the most expensive tools on the market, but it offers the most extensive library of advanced features. It is designed to support the content creation process, from ideation to drafting, editing, and proofreading.
merit- Available in over 30 languages
- Information provided by several LLMs
- User friendly interface
- Provides multiple integration and custom APIs
- No free plan
- More expensive than competitors
Cost : $39–$99/month for teams, business pricing available on request
HiveMind
HiveMind is an AI writing tool integrated into the Hive project management system. It writes articles, translates content, extracts data, and provides content summaries. It provides several content templates, including sales proposals, content briefs, press releases, website copy, and meta descriptions.
merit- Integration with Hive Project Manager
- Free plan available
- Browser extension provided
- Hive project administrator account required
Cost : $0–$12/month for teams, enterprise pricing available on request
Hubspot AI Content Writer
Hubspot AI Content Writer is a free tool designed to write blog post ideas and outlines, generate emails, and write paragraphs based on user input. It includes SEO features and lets users specify tone of voice and reading level for their readers.
merit- Integration with Hubspot content management system
- free
- Currently in open beta testing phase as of 2023
Cost : $0
Quillbot
Quillbot is an AI tool that allows users to summarize or rewrite existing texts and identify grammatical errors and plagiarism. It can’t create articles from scratch, but it can be used to check the accuracy of your writing. In the paid version, you can choose to expand or shorten the text, and choose styles such as “formal,” “creative,” and “academic.”
merit- Free plan available
- Includes quote generator
- Browser extension provided
- Long content cannot be created
- Not compatible with languages other than English
Cost : $0–$19.95/month.
AI Writing Tool FAQ
Are there any free AI writing tools?
Yes, there are. Many writing tools like ChatGPT offer a ton of free features that can help you create different types of content for business and personal use.
Are there any problems with using AI writing tools?
There are no laws prohibiting the use of AI writing assistants, although some institutions (e.g., academic institutions) may prohibit the use of AI writing assistants or require disclosure of their use.
How do you choose the right AI writing tool?
The best AI writing tool for your business will depend on your budget and specific use case. Once you have a list of features you want and the type of content you want to create, choose the tool that best fits your needs.