Ecommerce training courses cover everything from digital marketing strategies to product packaging. Find the best online course for you in this guide. Online Ecommerce training courses are training courses that provide businesses that sell products and services online with the tools they need to start, launch, and grow their ecommerce business. Whether you want to understand the basic concepts of ecommerce or delve deeper into a specific topic, ecommerce training courses can help you reduce your learning curve, increase your revenue, and achieve your business goals.

Top 10 Ecommerce Training Courses

1. Ecommerce Essentials: How to Start a Successful Online Business

instructor: Tracey Wallace

This Skillshare course covers ecommerce fundamentals, including product selection, conducting market research, choosing an ecommerce platform, and increasing profitability. You’ll learn how to conduct a competitive analysis and use content marketing to differentiate yourself in the online marketplace.

Tracey Wallace shares a step-by-step approach to launching your store, starting with the basics, in this ecommerce course.

Cost: $32/month or free 1-month trial

Length: 1 hour 3 minutes

2. How to become a Shopify expert

instructor: Tim Sharp

Tim Sharp has been an online entrepreneur since 2004. His Udemy course, “How to Become a Shopify Expert (From Zero to Hero!)” is a highly rated and popular ecommerce course for learning about Shopify. The course has a 4.6 out of 5 rating and has been reviewed by over 7,300 students.

Sharp’s course covers everything you need to know about mastering Shopify, including setting up a free Shopify account, choosing a payment provider, and managing cart abandonment. Designed to be accessible to non-technical users, the course consists of 94 lectures and takes about 5 hours to complete in a weekend.

This ecommerce course is perfect for anyone looking to open an online store, a freelancer looking to learn something new, or a dropshipper looking to leverage the best ecommerce platform for their business.

Cost: $13.99

Length: 5 hours

3. Founder's E-Commerce Masters

 

instructor: Gretta Van Riel, Rob Ward, Rich Li, Chase Dimond, Nick Shackelford

Ecommerce Masters is a professional training program for entrepreneurs who are expanding their existing ecommerce business. Created by Foundr, a global education company, Ecommerce Masters features five experts with unique strengths and successful careers. They share insights from their experiences, from handling $85 million in Facebook ad spend to winning Shopify’s Build-A-Business competition and leveraging influencers to drive $1 million in sales per day. The course offers 62 video lessons that provide practical, actionable advice on how to scale your ecommerce business to seven-figure revenue. Plus, it includes access to informal Facebook groups, product page templates, email marketing strategies, and more.

Cost: $2,997

Length: 9 hours

4. Ecommerce Marketing Training Course: Learn Ecommerce Marketing

instructor: Ethan Giffin and Anni Kim

This marketing course from Hubspot covers the basics of ecommerce marketing and online advertising. You’ll learn how to set goals for your online store, create buyer personas, and nurture leads through your sales channels. In addition to the four lectures, there are three quizzes and 10 videos, making the course both efficient and fun. At about 33 minutes long, it covers ecommerce marketing strategies in a concise yet comprehensive way. It’s perfect for those who enjoy hands-on learning. You’ll also learn how to use Hubspot’s Shopify integration to capture data from your Shopify store, create new audience segments, and launch automated marketing campaigns.

Cost: Free

Length: 33 minutes

5. Building Google's digital marketing and e-commerce foundation

instructor: Google employees

The Digital Marketing and Ecommerce Fundamentals course is part of the Google Digital Marketing and Ecommerce Specialist Certification. The course consists of four modules:

1. Introduction to Digital Marketing and E-Commerce Basics
2. Customer Journey and Marketing Channels
3. Digital Marketing and E-Commerce Strategy
4. Measuring Successful Performance

This course provides the skills you need to get started in ecommerce. It’s ideal for beginners who need to learn how to attract new customers, engage them on digital channels, and drive purchases. The course is guided by Googlers who work in the field and provides relevant, real-world examples and activities. It currently has a 4.8/5 star rating on Coursera and over 16,000 reviews.

Cost: Free

Length: 18 hours

6. SEO Training for Beginners

instructor: Casandra Campbell

This free Shopify course covers the basics of SEO strategy for ecommerce businesses. You’ll learn how to conduct keyword research, implement SEO tactics on and off your site, and use analytics tools to track your performance. The curriculum also includes a three-step framework you can repeat to increase your site traffic and grow your business.

Cost: Free

Length: 1 hour 1 minute

7. Basics: Global Selling

Another free course offered by Shopify, this Foundations course is essential for understanding the concepts and strategies of selling globally. If you want to start selling outside of your home country, this course covers Shopify’s tools that support international commerce and how to use them effectively. This ecommerce course is free and includes a knowledge assessment to ensure you understand the concepts you’ve learned.

Cost : Free

Length : 120 minutes

8. CXL's E-Commerce Marketing Certification

instructor: 9 expert instructors in e-commerce

CXL's Ecommerce Marketing Certification Program is designed for marketing practitioners and ecommerce brand founders. The certification course is taught by top ecommerce marketers who have worked with top brands such as Heineken, Crocs, and Appsumo.

This extensive mini-course covers a wide range of topics required for ecommerce marketing today. Each course in the program is taught by experts in analytics, optimization, content marketing, advertising, and management. In an effort to provide high-quality instructors, CXL also provides webinars, study materials, guides, and additional resources to help your business. If you want to become an expert in ecommerce marketing, this program is for you because of its in-depth course content and practical skills.

Cost: Requires a CXL subscription, which starts at $289 per month.

Length: Varies depending on the number of study hours per week.

9. Ecommerce Fundamentals by LinkedIn

instructor: Patrick Rauland

LinkedIn's Ecommerce Fundamentals course is highly rated on the platform, with a 4.7 out of 5 rating. Even though it was created in 2020, it still delivers great insights. This course walks you through every step of developing an ecommerce business idea. You'll learn about different ecommerce models, such as dropshipping and reselling, and how to select and evaluate ecommerce ideas. Patrick Rauland also walks you through practical steps, such as defining your target audience, developing your brand, and registering your business.

If you're a subscriber to LinkedIn Learning and a beginner in ecommerce, this introductory course is the perfect choice for you.

Cost: Free when you sign up for LinkedIn Learning

Length: 1 hour 22 minutes

10. Master Course in E-Commerce Marketing for Digital Marketers

instructor: Scott Cunningham, Lauren Petrullo, Simon Trafford

If you have your store set up and ready to start selling, DigitalMarketer’s eCommerce Certification course is the right next step. This course focuses on solving the biggest problems in eCommerce: lack of traffic and lack of sales, and focuses on product-market fit, positioning, and proven conversion strategies.

The curriculum includes a proven framework delivered by three certified instructors:

1. Lauren Petrullo : Founder of Mongoose Media and content marketing expert with PPC and social media experience, has worked with The Walt Disney Company and runs several marketing companies.
2. Scott Cunningham : Founder of Social Lite, a leading Shopify Partner agency, with expertise in Shopify store scaling and digital advertising.
3. Simon Trafford : Co-founder and Executive Coach of Merchant Mastery and Managing Director of Social Lite Communications, specialising in Facebook and Google Ads, email marketing and conversion rate optimisation (CRO).

Marketing professionals and eCommerce brand owners will get everything they need in this certification course, including templates, checklists, product pages, product descriptions, stores, email campaigns and advertising tools, quizzes, and bonus content.

Cost : $495

Length : Self-directed learning, varies depending on learning time

Benefits of E-Commerce Training Courses

Taking an eCommerce training course has four benefits:

1. Build a support network : E-commerce businesses have fewer opportunities to meet industry peers within the community than brick-and-mortar stores. Online courses are a great way to meet other e-commerce businesses and build a support network. For example, if your custom t-shirt business is affected by supply chain issues, you can ask a friend who sells custom aprons for information on active suppliers.
2. Acquire customers : You may meet potential customers while taking a course, either in person or online. Likewise, building relationships with other business owners can open up opportunities for collaboration that can help you expand your customer base or generate word-of-mouth referrals.
3. Improve your skills : Online ecommerce courses can help you quickly build the skills you need to grow your business, from starting your online store to tax season.
4. Proof of Success : It’s valuable to prove what you know. Some online ecommerce courses offer certifications for specific skill sets (e.g. social media marketing or email marketing) to boost your professional reputation. This stamp of approval can also allow you to charge more for your work.

Steps to Choosing an E-Commerce Training Course

1. Identifying Business Objectives
2. Identifying the training you need
3. Setting a time and technology budget
4. Research the e-commerce process
5. Select a course

Online eCommerce courses are designed for a variety of audiences. Whether you’re a new business owner or an experienced marketing professional, follow the steps above to choose the course that’s right for you:

1. Identify your business goals

Start by assessing your business goals. You need to know what direction you want to take. For example, do you want to turn your hobby into a profitable source of income? This answer will determine whether you need ecommerce training.

2. Identify the training you need

Figure out what you need now. If you spend all your free time managing your social media accounts, a social media management course can help you optimize your strategy and get your time back.

If you want to drive more traffic to your website, consider a specialized digital marketing course that covers lead generation strategies like email marketing, search engine optimization, and content marketing.

3. Determine your time and technology budget

Decide how much time you can devote to ecommerce education and how much you can afford to pay for the course. Remember, there are courses that you can enroll in for free.

4. Research the e-commerce process

Review content from reliable online sources and thoroughly research course options. Compare business publications like Forbes or Business Insider, blog content from e-commerce platform providers, or guides like this one.

It’s also a good idea to ask other ecommerce business owners in your network for recommendations. As you explore courses, take note of the curriculum topics, cost, length, and certifications offered.

5. Choose a course

The rest is simple: compare your immediate business needs and budget constraints with what the ecommerce courses offer, and choose the option that best suits you and your ecommerce business.