2019 product trends and marketing ideas
To be successful in eCommerce, you need three things: demand for the product you are selling, the skills to market it, and the ability to run it successfully.
Perhaps you are already doing constant learning, research, and preparation for success, but finding a product to sell is actually a big challenge. One of the most frequently asked questions we receive during our lectures and consulting is how to choose a product to sell. So in this article, we will look into the product trends of 2019 and share ideas on how to sell.
10 Sales Trend Products of 2019
1. Corrective Underwear
Shapewear is one of the best niches to start selling in. The shapewear market is expected to grow to $5.6 billion by 2022. What started out as an undergarment has now become a part of our everyday wardrobe.
Fashion retailers are also increasing their sales of bodysuits that create a slimming silhouette. Shapewear is still popular in the lingerie industry, but a new niche is emerging that allows women to wear it as underwear with a variety of cuts or as a standalone top.
Above all, the advantage of shapewear is that it is an easily scalable category for sellers to add to existing lingerie or fashion stores, and it can be purchased in a variety of colors, styles, and sizes to meet the needs of a variety of customer segments.
You can also sell popular products like high-waist shapewear, which has sold over 2,000 units as of July 2019. It is popular because its seamless design provides customers with a definite slimming effect.
2. Pet grooming
Recently, we all know that the pet grooming industry is booming in Korea, as the number of pet families has reached 10 million. According to Google Trends, it is showing a steep growth in the niche. Sales of pet nail grooming products reached hundreds of cases in July 2019 alone, and the pet grooming industry is expected to reach 3.58 million dollars by 2025.
If you are promoting this product to your pet customers, it is a good idea to choose Instagram Market. Many sellers have successfully promoted their products on Instagram Stories, and customers are landing on their product pages through this. It is also a good idea to focus your Instagram account on a specific niche, such as cats, dogs, or various animals, and tailor your inventory and store to that customer.
3. Athleisure
Fashion is constantly changing. However, athleisure is no longer a changing trend, but rather a steady fashion. Athleisure is no longer just sportswear for going to the gym, but has become an active wear for everyday wear. In this category, of course, sweatshirts, sweatpants, leggings, sports bras, tank tops, headbands, capris, and shoes are available in endless colors and styles.
Additionally, this niche market is also great for expanding into other niche categories such as fitness gear and diet food. Depending on how you position your brand, you can create opportunities to expand into other product categories such as fashion accessories, jewelry, or fitness accessories such as yoga mats.
With millennial women as the main target audience for the athleisure market, visual platforms such as Facebook, Instagram, and Pinterest are ideal channels for brand growth. In addition, influencer marketing is also recommended for brand growth.
This method involves using Instagram's search tool to find fitness influencers who fit a niche market, having them work as brand models, and paying them a sales commission or fee accordingly.
4. Bathroom stool
If you’re looking for something a little more unique and unconventional, how about a bathroom stool? This stool is said to be popular these days, thanks to its ability to help prevent constipation in children.
Promoting a bathroom stool can be a bit awkward and awkward, but it can also be fun. Brands of products used in many bathroom spaces often use humor codes. When advertising or posting on social media, it is easy to emphasize the advantages of the product in a humorous way. It would be a good idea to find and use puns or witty comments as advertising copy ideas.
As the number of people suffering from constipation increases due to modernized eating habits and lifestyle changes, the demand for the product is also increasing. In particular, by targeting parents of various age groups, you can find the optimal customer base for your product.
5. Pet bedding
If you are considering purrfect products along with the pet grooming mentioned above, we recommend pet bedding. This bedding is topping the sales charts, and according to Google Trends, dog beds in particular are showing some strong growth. Keywords Everywhere found that the keyword "dog bed" is searched for over 246,000 times per month. "Cat bed" is also showing a considerable amount of search volume, with an average of 60,500 searches.
If you sell pet supplies, it is also effective to promote pet bedding on platforms such as Pinterest or Instagram. On Pinterest, you can participate in pet group boards to promote your products to a wider audience, and on Instagram, you can post as a partner on pet-related fan pages or use Instagram stories.
6. Smartwatch
Worldwide, 1.2 billion watches are sold each year, and that number continues to grow. Last year, we saw a rise in minimalist watches, and smartwatches are set to continue to lead the trend in 2019. December is the biggest month for watch sales, but sales of related summer accessories are increasing year-round.
As expected, Facebook and Instagram are the most popular channels for growing watch stores. Many watch sellers use influencers’ travel, outdoor activities, and luxurious lifestyle images to promote their social media. Entrepreneur Tim Koch launched a watch store and made $6,667 in about eight weeks using this approach.
If you are starting out selling watches, I would also recommend starting your watch store by selling Bluetooth smartwatches that include features like cameras, voice recorders, step counters, sleep monitors, and calendars.
7. Minimal Jewelry
People prefer something luxurious in their daily lives, something small and shiny like minimal jewelry. Minimal jewelry is showing a particularly large increase in sales in the jewelry category online. Google Trends shows that consumers are searching for this type of jewelry more frequently and with a high volume of searches. The expected growth rate is 2% until 2021, but the number of jewelry industries has actually decreased.
When selling trendy items like the necklace below, the ideal channels to find customers are Instagram, Pinterest, and Facebook. The simplest and most direct way is to create and utilize a video that shows the features of the product well, which can create more engagement and exposure of the post in Instagram search or page discovery. Also, most jewelry sellers post photos and provide a competitive advantage.
8. Dish rack
Dish racks are popular products sold worldwide. Google Trends also shows that “dish rack” has seen two strong increases in the past few months, in March and July. This keyword has over 49,500 searches per month, proving its popularity. Of course, it is popular in other regions as well, but it is especially popular in North America.
You can advertise related search terms with paid advertising like Google Ads, or you can promote on Facebook to newlyweds who are interested in new kitchen appliances. Pinterest is another popular channel where you can advertise through visual advertising or through search-based platforms.
9. Safety phone
The footwear niche market is expected to grow 8.1% annually through 2013, and safety shoes have recently emerged as a prominent category in searches and sales.
Moreover, you can expand your fashion store to include the shoe category and not be limited to just shoes, or you can expand your sales by adding other seasonal accessories to your shoe store.
If you run a shoe store and want to increase your safety shoe sales, this style of special safety shoe might be a good choice.
Likewise, you can use Facebook to target customers who need safety shoes in manufacturing jobs and other professional occupations by using demographics to run targeted ads on social media to increase your chances of hitting the mark. Another good way to advertise is to use keywords like “safety shoes” or “steel toe shoes” on Google Shopping.
10. Posture Corrector
According to a study by Columbia University, people spend an average of 77% of their waking hours sitting down. Most people sit at their desks, working on their laptops, which results in them looking down instead of looking straight ahead. Kenneth Hansraj, a spine surgeon, has been studying the spinal deformities caused by looking down at your phone, and it seems that our posture is constantly getting worse as long as we don’t work or our phones don’t go away. That’s why now might be a good time to sell posture correctors. In the past, they were mostly purchased for rehabilitation or special purposes, but now that spinal problems have become a chronic disease for the general public, lightweight, slim-fit posture correctors that can be worn in everyday life are popular. 
These types of products are easy to advertise to people based on their occupation. They are most commonly used for desk jobs such as office workers, writers, and programmers. You can appeal to the many benefits and necessity of posture correctors. Create detailed ads.
You can create ads that include job titles for your target audience, such as writers, content marketers, or content writers, such as “Are you tired of sitting hunched over on your laptop all day? Try this posture corrector. Free worldwide shipping for $29.99.” There will be.
Google Trends also shows that the keyword is on the rise, so it would be a good idea to create an SEO strategy that utilizes this.
We’ve looked at the best products to sell in 2019, but there are plenty more to choose from. Finding the right product is only part of selling. The real secret is how you market it. Are you struggling to make your first sale or are you looking to expand your ecommerce store to the next level? Instead of looking for new products, why not consider expanding into the categories you sell in or using the trending products we’ve covered? Now it’s time to start selling.