Your Instagram profile introduction is a valuable asset. Get inspiration for your own by looking at real-life examples from famous brands and influencers.

How did you create your Instagram profile? When you created your business account, did you still have a hastily written one- or two-line company introduction? In fact, many accounts do. This suggests that many people don't consider their Instagram profiles important.

However, your Instagram profile bio plays a much more important role than you might think. It's the brand's entrance, welcoming visitors to your profile, forming their first impression, and providing a briefing space to convey core business information. In fact, it's not uncommon for people to casually visit Instagram, be impressed by your profile, and then browse your feed. This is a valuable social media marketing opportunity that can convert visitors into followers, and followers into customers.

So, how can you create a compelling and effective Instagram profile bio? We'll share some creative bio examples that can help answer this question. Explore these examples to get inspiration and discover helpful tips for optimizing your Instagram profile.

What is an Instagram profile bio?

Let's say you visit someone's Instagram profile. The first thing you see is their profile picture and account name. Below that, there's a space for you to enter a short caption (approximately 150 characters). This space serves as a brief introduction about yourself or your business, introducing yourself to your profile visitors. For business accounts in particular, this is often the first point of contact with potential customers.

In this self-introduction section, you can write text, emoticons, You can freely include various elements, such as hashtags and links, within 150 characters. For business accounts, the following information is typically included:

• External links, including websites.
• Self-introduction copy
• Business News
• A customizable display name separate from your account name (e.g., @honggildong and Hong Gildong, respectively)
• If applicable, Instagram verification badge.

Recently, many accounts have been utilizing the "Highlights" feature, located just below the bio, to create a colorful and informative top section of their Instagram profiles. Highlights are a collection of Story posts, displayed as circular icons. Effectively utilizing Highlights not only creates a beautiful visual experience, but also allows you to convey additional information that wouldn't otherwise fit within 150 characters.

28 Inspiring Instagram Profile Ideas

• Fashion/Clothing
• Books/Publishing
• Beauty/Skin Care
• Food and beverage
• household goods
• Travel/Airlines
• etc

Click below to explore industry-specific profile self-introduction ideas.

Fashion/Clothing

1. NERDY

A street fashion brand popular among people in their 10s and 20s. Noldy 's Instagram profile bio is striking with its simple yet intuitive layout. The brand name, slogan, and link to the official website are each placed on a single line, creating a clean, clear, and uncluttered impression. Furthermore, the single letter of the brand name in a single color is placed in the highlighted area, conveying a powerful yet sophisticated brand image.

2. Yukyuk Girls

A trendy women's clothing shopping mall for size 66 The most eye-catching part of the 66 Girls ' Instagram profile is the highlights section. The city and month where the lookbook shoot took place are typographically placed on the thumbnail, effectively conveying a sense of visual rhythm and unity. This composition naturally piques curiosity about what content is contained within the highlights.

3. BLUEDOG

Blue Dog is a premium children's clothing brand known for its luxurious quality and vibrant colors. Its Instagram profile features simple text and cute characters, highlighting the brand's identity through a clean yet lovely aesthetic. The highlight background color is also bright yet calming, showcasing a sophisticated palette.

4. Codes Combine Innerwear

underwear brand Codez Combine Innerwear 's Instagram profile includes a link to their Threads account. Threads is a social networking service similar to Instagram's Meta category, allowing for a clean link without exposing the URL on your Instagram profile. Also noteworthy is the inclusion of sale information. The highlight thumbnails feature a calm, clean background color, without any product images or model photos, creating a refined, uncluttered impression.

5. MadMonkey

A shopping mall that imports and sells merchandise from overseas singers, bands, rappers, etc. Mad Monkey 's Instagram bio lists the music genres he mainly covers, along with the names of popular content such as Marvel, DC, and Star Wars, along with emojis that match the nature of each item.

Books/Publishing

6. Wisdomhouse

A general publishing company that publishes various types of books This is Wisdom House 's Instagram profile. The use of arrows in the bio naturally guides visitors' attention to desired links or information, which is impressive. Furthermore, the colors of the profile photo and highlight thumbnails are similar, and the use of unique pictograms in the highlights creates a clean and organized atmosphere.

7. Changbi

Literature-focused general publishing house Changbi 's Instagram profile is colorful yet refined. Each color is extracted from the gorgeous gradient background used in the profile image and applied to the highlight thumbnail. The thumbnail also maintains the gradient effect, creating a high sense of unity throughout. This use of color effectively conveys the brand's diverse and sophisticated image.

Beauty and Skin Care

8. CNP RX

Luxury derma cosmetic brand CNP Rx 's Instagram profile is a great example for those seeking a sophisticated and clean profile. Both the profile image and highlight thumbnail are composed of calming colors, providing visual stability. The thumbnail is designed with a simple, text-centric approach, while different design elements are applied to the product line introduction and customer communication sections to enhance the convenience of information delivery. The text section is cleanly organized with simple yet powerful copy and a link to the official website, clearly conveying the brand message while maintaining practicality.

9. AMOS PROFESSIONAL

Hair product brand for beauty professionals Amos Professional 's Instagram profile is simple and clean, yet powerfully unified. The profile image, unified in light gray tones, and the highlight thumbnails feature clean text, eschewing any flashy colors or decorative elements, creating a refined and understated aesthetic. The self-introduction text section also stands out, with its clean layout, featuring only the brand name, event notifications, and official website. While this profile layout might not be suitable for a new brand, it's perfectly suited to conveying the sophistication and trustworthiness that a professional brand image should embody.

10. Innisfree

Natural cosmetics brand Innisfree 's Instagram profile is centered around the brand's signature color, bright green. The highlight thumbnail's unique typography stands out, effectively conveying the brand's overall lively and vibrant image.

11. Illiyoon

A basic cosmetics brand for sensitive skin Illiyoon 's Instagram profile features a simple, clean layout centered around pictograms and text. The colors, primarily white and light blue, effectively convey the brand's overall image as "gentle cosmetics." The text area features news about new product launches and calls to action encouraging reservations.

12. AESTURA

Functional cosmetics brand The most striking feature of Estura 's Instagram profile is the pictograms in the highlight thumbnails. These pictograms represent various topics, including brand introduction, product line introduction, customer communication, and review collection. The images are intuitive and intuitive, allowing users to guess the content just by looking at them. The self-introduction text is rather long and doesn't fit on one screen, so the "See More" button is activated.

Food and beverage

13. Career path

Soju brand Jinro 's Instagram profile makes extensive use of the brand's signature character, the toad. All highlight thumbnails feature toad illustrations, each drawn in a different style to match the content's nature, adding visual interest. The text maximizes the 150-character limit and consists of a brand introduction and Instagram profile, along with a call-to-action (CTA) linking to the keychain-related page. The CTA, in particular, effectively draws attention with the use of a pointing finger emoji.

14. Yamseom Kimbap

Yamsem Kimbap 's Instagram profile captures attention with its witty and stylish composition. The highlight thumbnails feature pictograms that appear to depict kimbap and its ingredients, creating visual interest and excitement. The vibrant yet calming and sophisticated color palette further enhances the brand image. The text, consisting of the brand name, English slogan and emojis, Korean slogan, CTA, and links, is organized neatly and concisely, while still providing all the necessary elements.

15. Twosome Place

coffee shop chain brand Twosome Place 's Instagram profile is heavily used to promote its new product, "Peach Life." While profiles are typically used to introduce the brand, this strategy of organizing the product like an online pop-up store, focusing on new products or events, is also quite effective. The highlight thumbnail, which actively utilizes colors and patterns inspired by peach cake, is eye-catching, highlighting the product.

16. London Bagel Museum

The London Bagel Museum 's Instagram profile uses a cute image of a bagel in its highlight thumbnail, achieving both visual interest and brand enhancement. While the text is somewhat saturated, the judicious use of line breaks and emojis creates a colorful and charming impression rather than a complex one.

household goods

17. Daiso

Low-priced lifestyle goods chain Daiso 's Instagram profile epitomizes simplicity and practicality. Intuitive pictograms in the brand's signature red are used in the highlight thumbnails, creating a design that's both intuitive and practical, allowing anyone to grasp the content at a glance. The self-introduction text is also streamlined, with only a link to the official online store, a call-to-action, and emojis. This profile perfectly captures the brand's practical and efficient nature.

18. Market Kurly

Food shopping mall Market Kurly 's Instagram profile is overall very concise and clean. The bio text consists of the brand name, slogan, call-to-action, and link. The highlight thumbnail is designed using only black and purple line art pictograms and text, creating a clean and organized impression. The calm color scheme and sophisticated line art design create an overall luxurious image.

19. Cuchen

In contrast to the recent trend of domestic brands adopting a clean, simple, or cute style on their Instagram profiles, rice cooker brands Kuchen 's Instagram profile is filled with vibrant, colorful illustrations. As the product line isn't trendy, this somewhat unconventional approach doesn't feel out of place; rather, it serves as a unique element that highlights the brand's individuality. Furthermore, the self-introduction text, which uses puns combining English and Chinese characters, is humorous yet displays a strong sense of individuality.

20. Costa Nova

luxury tableware brand Costa Nova 's highlight thumbnails feature actual product photos. If you're confident in your product design and have access to high-quality imagery, using actual product photos in your highlight thumbnails is a great idea.

Travel/Airlines

21. Air Seoul

low-cost airlines Air Seoul 's signature color is "mint," and this color is consistently reflected throughout its Instagram profile. This can be seen as part of a strategy to maintain a consistent image across all marketing activities.

22. Yellow Balloon

travel agency Yellow Balloon actively utilizes the color "yellow" in its company name as a visual marketing element, and its Instagram profile is also centered around the color yellow. The highlight thumbnail features black-and-white pictograms on a yellow background, with yellow accents added to certain elements to break up monotony and add visual interest. Furthermore, all pictograms are either travel-related or effectively represent the content.

23. Tokyo Minpaku

Accommodation reservation agency site Tokyo Minpaku 's Instagram profile boldly uses red and white to create a striking color contrast, captivating the eye. This color scheme is highly effective when prioritizing "clarity" and focusing visitors' attention. The self-introduction text is packed with information, almost reaching the character limit, but the sentences are clean and the effective use of emojis ensures high readability overall.

etc

24. Shownote

musical production company Shownotes showcases recently performed works as highlights. Each highlight's thumbnail uses a performance poster image, and the captions, instead of text, use emojis to cleverly capture the content of each performance. Considering that the majority of potential visitors to Shownotes' Instagram are musical theater fans, this format is a fun attempt to pique their curiosity and interest.

25. Paradise in the Sand

It's a small performance hall The Instagram profile of Moraenae Paradise features a unique image combining a vibrant color background with Chinese character typography for its profile photo and highlight thumbnail. While this unique profile style may not be universally applicable to all industries, it's highly effective for highlighting a unique image in the arts or entertainment industry. The bio also includes a performance schedule.

26. ZoolungZoolung

Indoor zoo chain Jureung Jureung uses photos of animals you might encounter in the store, such as fennec foxes, capybaras, wallabies, and penguins, in its highlight thumbnails. The self-introduction text neatly displays only the brand slogan and links, while each branch's business hours are highlighted separately. Using the highlight function to organize text when it's likely to overflow is a great idea that considers both practicality and readability.

27. Kukka

Flower delivery and subscription brand The most striking element of Kukka 's Instagram profile is its highlight composition. All four thumbnails share a common flower-shaped graphic. While all share the same form, the differences in color and gradient create a sense of aesthetic beauty and unity. The slogan placed in the self-introduction text clearly conveys the brand's goals, which is also striking.

28. Kara

Animal protection organization Kara 's Instagram profile offers a wealth of information, both in text and highlights. The text includes links to other Instagram accounts, along with a linktree link. The highlights feature a well-organized collection of Kara's announcements and various activities, organized by topic. A notable feature is the contact information, which clearly states that direct messages are not accepted, rather than providing an email address.

How do I make my Instagram profile look good?

The Instagram bio space can feel cramped for everything you want to boast about. A bio that makes the most of the 150-character limit typically includes the following elements:

• Highlight essential information about your business (brand name, category, etc.). This can be easily changed in your profile settings.
• Provide your phone number, email address, official website, and other social media accounts.
• Reflect the brand's personality and style in the design and copy. Showcase your brand 's personality.
• Brands and products Use copy that highlights your strengths .
• Encourage actions like sharing or viewing content, registering for events, or visiting your site to make a purchase.

It's not difficult. Instagram offers a variety of features to help you create your own profile. By utilizing these features effectively, you can create a profile that effectively promotes your business and products and encourages your target audience to take desired actions, such as making purchases, visiting, or making inquiries.

Using your Instagram profile for branding

If you want to optimize your business Instagram account for branding, here are some tips:

• Display your brand name prominently. It's best to display it clearly at the top of your bio. If your brand name is too long, consider using initials, an abbreviation, or keywords. It's best to maintain consistency across all platforms to ensure customers can easily recognize it.
• Try adding a cool copy or slogan. Create compelling copy that captures your brand's essence in just a few words. For example, a green juice brand specializing in early morning delivery might convey both the character and emotion of your business with copy like, "Delivering green health every morning."
• Highlight the unique features of your product or service. It's important to clearly and concisely differentiate your brand from other brands. Try to convey your strengths, which your target customers will perceive as benefits, in a short and compelling way, such as "100% organic," "We only carry genuine products," or "Uses patented ingredients."
• Try using related search terms. Using market-specific search terms in your copy or introductory text can increase your profile's searchability. For example, if you're a personal trainer, try using terms like "fitness," "health," and "body profile."
• Make good use of emoticons associated with your brand. Emoticons can be a very effective tool for adding personality to sentences, breaking up text into chunks, or emphasizing key points. For example, a travel agency account might appropriately use the globe 🌍 or airplane ✈️ emoji. However, be careful not to compromise readability or appear overly playful.
• Add a call to action (CTA). Encourage consumers to take action with phrases like "Visit the link!" or "Don't miss out!" Don't forget to add links or buttons, either.
• Add links strategically. Considering the character limit (150 characters) and the number of visible lines in an Instagram profile bio, the number of links you can include is limited. It's effective to include only links to essential product pages or key landing pages. If you want to display multiple links at once or create a customized landing page, try using the "link-in-bio" tool.

Instagram profile self-introduction templates that can be used with copy and paste

Template for Instagram profile

It can be helpful to create a rough template for your Instagram profile. Consider creating a template for the following key elements:

• Brand slogan
• Brand Description
• Product characteristics
• Where to buy
• Hashtag
• link
• CTA (call to action, button to encourage user action, etc.)

CTA (call to action) that you can copy and paste into your Instagram profile.

• Shop now 🛒
• Shop the sale 🔥
• Check out the latest news 🔥
• View collection ⬇️
• Check out our website
• 📧 Subscribe
• 📸 Tag us
• Follow us to get discounts and news!

Tips and Tricks for Creating the Best Instagram Profile

Are you ready to create the ultimate profile? Let's take a look at a few more. First, it's worth taking a closer look at each of the key elements that make up a bio. Since there are clear character limits, deciding which aspects of your profile to prioritize is crucial.

Let your profile visitors know who you are

The first thing you should accomplish in your profile is to explain what your business offers and who your target audience is.

Let's say a potential customer visits your Instagram profile for the first time. Given the nature of social media, it's difficult to expect their attention to remain long-term. Therefore, you need to provide the necessary information quickly. It's best to use concise phrases that get the point across quickly.

In the example below Like Lalasweet , most brands describe their product or service in clear, concise terms.

Think creatively

Your profile doesn't have to be solely text. If you want to make it stand out, consider utilizing the elements below.

• Custom fonts (use by copying and pasting)
• ☕️ Express your personality with fun emoticons
• ↴👇 Use directional characters or emojis to draw attention to specific parts, such as clickable links

The following websites are useful tools for creatively decorating your Instagram profile. They're easy to use with copy and paste.

• LingoJam Fancy Text Generator : Various fonts provided (English)
• Cool Symbols & Fonts : Import characters, symbols, and emoticons, and change fonts.
• Instablank.com : Line breaks, spacing, font conversion (English), etc.
• SNS Keyboard : Provides a variety of resources including special characters, emoticons, and fonts.

Choose a profile picture

Your profile photo is the first thing people see on your Instagram profile. Use a high-quality photo or image that's recognizable, reflects your brand's essence, and is compatible with other social networks.

It's also a good idea to use your logo or brand as your profile picture. Keep in mind that the minimum size for a profile picture is 110x110 pixels. To avoid visitors seeing a stretched or blurry image when they visit your profile, keep the image size under 200x200 pixels.

Create a username and profile name

Your username or profile name is one of the most important elements of your Instagram profile. It's located at the very top of your profile and acts as a search term. Your business or brand name is ideal. If it's already used by another user, create a unique username by adding your brand name at the beginning of your ID and adding small details about your business (e.g., @yourbrand_kr, @yourbrand_busan).

You can also add a display name, which will appear below your username and photo on your Instagram profile. Make sure to use spaces, alphabets, and other text to make it stand out.

Include a call to action (CTA)

Adding a call-to-action to your profile bio can be incredibly useful. A strong call-to-action (CTA) clearly explains what to do and how to do it, making it more likely that visitors will take action.

There are several call-to-actions you can include in your bio. Consider which ones would be most useful to your business and make space for them.

• Say it directly : “Click the link in my profile to shop our latest products.”
• Encourage them to share: “Tag and recommend #brandedhashtag.”
• Promote limited-time offers: “Shop the Black Friday sale.”
• Highlight your contest: Share your favorite flavor for a chance to win!👇

Here are some tips to keep in mind when using CTAs:

• Put your most important CTA at the very end. People are more likely to take action once they know who you are. Remember to place your CTA close to the link.
• Provide clear instructions on what to do. If you want to encourage visitors to share your brand's hashtag, include phrases like "Share your unboxing experience with the hashtag #OpenSesame" and include the hashtag.
• Clearly drive action. End your CTA with a call-to-action (try it, share it, don't forget, etc.).

Don't forget that you can also edit your profile to promote special events, such as limited-time sales, contests, and trade shows.

Make the most of your profile link

You can include only one clickable link in your Instagram profile bio. Add links to any website your followers can visit, a Messenger bot, a specific campaign, or anywhere else you want to drive traffic.

Since the majority of Instagram users use smartphones, it's crucial to ensure your profile link is optimized for mobile devices. Shopify's free Linkpop The Bio Link tool generates a custom URL that links your Instagram followers to curated, mobile-friendly pages with important links, like your online store, content, products, and more.

Many brands default to linking to their website homepage until they're promoting something special. You can also link to:

• When other Instagram marketing activities are gaining traction, leverage them to drive interest in your latest product launch.
• You can promote a variety of links with a link curation page powered by tools like Linktree .
• Course registration pages, email lists, contests, etc.
• Latest articles or videos
• Meetup Or an event registration page, such as a trade show

When adding new links, adjust your profile copy to incorporate a CTA.

To track how effectively your profile link drives traffic compared to other Instagram sources: Consider using a URL shortener like Bitly . You can measure click-through rates with UTM tracking.

Whichever option you choose, keep in mind the goals you want to achieve with your business profile and content, and how you plan to achieve them. You can change your profile link as many times as you like, and you can increase effectiveness by directing users to your profile link in individual posts and stories to learn more.

Add an “action button” to allow users to contact you.

It's not uncommon for users to contact brands after encountering them on Instagram.

While Instagram direct messages are a very useful communication tool, they can become difficult to manage if they're your only contact. Therefore, it's important to direct customers to their preferred channels, such as phone numbers, email addresses, or, if you have a physical store, your store location.

When you enter your contact information on Instagram, it turns into a prominent “action button” in your profile bio.

This can be done by tapping the Contacts option on the Edit Profile screen.

Please enter the contact information or channel below, whichever is most appropriate for you.

• A phone number where you can be reached by phone or text message
• Email address
• The actual store address. Converted to directions, it displays the store name on a map and shows how far it is from your current location.
• Third-party platforms where you can make reservations or purchase tickets, etc.

Please only enter customer service information that you actually use. If you don't have a dedicated customer support line, avoid adding your personal phone number to fill in the blanks.

This contact information will appear as a clickable button on your profile when viewed through the Instagram mobile app.

Showcase your products by enabling shopping on Instagram.

You may have noticed a 'Shop' action button in some of the examples above.

The "Shop" tab is a feature that allows you to set up shopping on Instagram. It appears by default when you tag images with product tags. You can easily set this up on your personal Shopify store.

This "Shop" tab offers customers the opportunity to shop the collection through tags in posted photos. Customers can tap on one of these photos to view it, learn more about the featured product, and tap again to visit the website to make a purchase.

To create a carefully curated gallery under the 'Shop' tab, use product tags only on photos that clearly show your products.

Manage your profile highlights

Instagram Stories are an essential part of Instagram marketing, and Story Highlights allows you to group your stories on your Instagram profile and display them as clickable thumbnails. Highlights allow you to extend the life of your stories on your profile and allow you to name and organize them however you like.

These highlights will remain visible indefinitely, just below your profile and above your feed, and clicking them will cycle through your saved stories. Pet food manufacturer Natural Balance Korea 's Instagram highlights include events, reviews, International Puppy Day, dog food, cat food, and brand introductions.

The highlight consists of two parts:

1. Highlight Name: Name individual story and thumbnail highlights.
2. Highlight Cover: A custom icon or image that represents the topic of the story shown in the thumbnail.

Not only does it extend the life of expired Stories, it also allows you to display content that strongly represents your brand at the top of the feed, where users are most likely to see it. Many even create Stories with the sole purpose of converting them into Highlights.

Creating highlights is easy.

1. Go to your profile page and tap 'New+' under the introduction section.
2. Select all the stories you'd like to add to this particular highlight from your archive. Choose based on a specific topic or narrative you want to convey.
3. You'll be prompted to name your highlight. It's limited to 15 characters, including spaces, so make sure it's clear and creative enough to grab attention on your profile.
4. The final step is to edit your cover image (you can even create a story specifically for the cover) and the highlight will be posted to your profile. Simply click on the highlight and select "Edit" to add it to your highlights at any time.

Some of the most popular themes used for highlights are:

• Event and Details Notifications
• consumer-generated content
• Product Tutorial
• “How to Make” content
• Behind-the-scenes content
• Best-selling product features or key characteristics
• News and Announcements

Share the "Social Media Exclusive" promo code

Consider including a coupon code in your profile to give your followers an extra incentive to visit your site and make a purchase. Nutriseed offers followers a 10% discount on their first order on their Instagram profile this way:

Discounts and promo codes are a proven conversion strategy. Not only do they encourage users to make purchases, they also provide a way to accurately track those conversions. Use unique codes on your Instagram profile to see exactly how many sales you're generating. Dig deeper into the data and you'll even discover what your customers are buying. Use these insights to shape your Instagram strategy. If you're seeing a surge in interest in a particular product, try asking Q&As about it in your Stories. Consider partnering with local Instagram influencers to promote your brand. Once you have these insights, the possibilities are endless.

Things to keep in mind when writing your Instagram profile introduction

Your Instagram bio is where potential followers first form an impression of your brand. Therefore, it needs to be written with utmost care. In particular, keep in mind the pitfalls and tips outlined below.

Avoid overly vague or general introductions. Rather than saying "women's clothing," it's better to clearly state "trendy fashion for women in their 30s and 40s." Be specific about the products or services you offer, using language that reflects the unique characteristics of your business or brand.

Be sure to include a call to action (CTA). Add clear and compelling CTAs to attract visitors. Use phrases that align with your goals, such as "View the SS collection," "Sign up for our newsletter," "Purchase sale items," or "Schedule a free consultation."

Don't use too many hashtags. Hashtags are a great tool for promoting your Instagram, but overusing them in your bio can create visual clutter. It's best to use just one or two when absolutely necessary.

Do not use outdated information. Regularly update your bio to reflect your current product offerings and brand identity. Think of it as your digital wardrobe, always keeping it fresh and current.

Please correct any typos or spelling errors. Before finalizing your self-introduction, review it several times. Read it out loud, ask someone else to read it for you, and even use a spell checker.

Create a Great Brand Instagram Profile

When connecting with others on Instagram and posting new content for your current followers, it's a good idea to do some research on how to grow your Instagram following and what to post on Instagram. Users will visit your profile out of curiosity or for quick information about your small business.

Using these Instagram bio ideas can help you create a strong first impression for your brand and encourage visitors to stay a while or even follow you.

Learn more

• What is Shopify and how does it work?

Instagram Profile Self-Introduction FAQ