If you have created your first store, how long will it take for a buyer to come and buy from your store? 2-3 days? A week? Two weeks? Any store owner would want to see traffic to their store quickly, so they would be anxiously waiting for their first order to come in.

There are many ways to generate traffic to your store, but today I'm going to talk about paid advertising. In fact, the fastest way to generate targeted traffic is to use paid advertising. Most paid advertising channels are charged as PPC, and many can be started with a budget of as little as $10.

It will vary from advertising platform to advertising platform, but you should choose an advertising channel based on the target audience and how you want to reach potential customers. If you are targeting a specific country, you should first check which social networks are popular in that market.

Especially if you decide to start paid social marketing, start by filling the feed of your main profile with several posts. If you save enough content, you can easily move to other channels and prevent visitors from leaving. So, let's learn about the representative channels of paid advertising.

Facebook Ads

Facebook advertising is the most popular social channel, reaching the most diverse users across age, income, gender, and race. That’s why brands can use Facebook’s targeting options to reach their ideal customers, including age, gender, job title, location, and interests. Interests are particularly useful. You can even create custom customer profiles by leveraging the pages people like on Facebook to reach your ads.

Who this is for: Store owners who have a clear idea of ​​their ideal customer base and what their customers like. For example, if you sell pop culture t-shirts, you can easily find your target audience on Facebook by targeting users who are interested in pop culture icons.

Casual apparel brand United by Blue was able to promote its eco-friendly products through Facebook ads. For example, it used ads that can show multiple products in one ad, such as carousel ads, to target environmentally conscious users and showcase fashion looks.

Instagram Ads

Recommended for: Must-use for products with strong visual stimulation such as fashion, food, and fitness. If you have high-quality, attractive photos and want to attract millennial customers, try running a sample giveaway event on Instagram.

Pinterest Marketing

Recommended for: Especially recommended for products targeting female customers, such as fashion, home decor, food, art, and design, which have prominent visual elements.

Google Ads

When many people overseas want to buy something, the first thing they do is search on Google. Google Ads, formerly Google AdWords, allows you to get your site at the top of the page when customers search for relevant terms.

Recommended for: Popular product categories with high search volume, local businesses or products/services, etc.

Are you frustrated with preparing your store and waiting for the first order to come in, which may or may not happen? Then, why not plan a paid advertisement that will shorten the waiting time? If it is a trend-sensitive product such as fashion or beauty, don't hesitate. Spend money to make money!