With the rise of the creator class on social media, influencer marketing is emerging as a way for startups to reach established audiences through YouTubers, bloggers, Twitch streamers, TikTok, and Instagram stars. Influencer marketing generates exposure and referrals by encouraging creators to introduce your brand, and is a useful strategy for ecommerce businesses of all sizes.

Influencer marketing can help you increase brand awareness, but without the right tools, finding and managing the right influencers for your brand can be a challenge. Discover the best influencer marketing platforms to make your influencer marketing efforts easier.

The best influencer marketing platform

1. Shopify Collabs
2. Grin
3. Upfluence
4. Neoreach
5. Traackr
6. Izea
7. YouTube BrandConnect
8. Shoutcart
9. Whalar
10. Influence.co
11. CreatorIQ

1. Shopify Collabs

Shopify Collabs is an all-in-one tool for finding and connecting with creators on Instagram, YouTube, Twitter, Facebook, and Twitch. With Shopify Collabs, you can create a custom application page, invite specific creators, or search through millions of profiles to find the creators that fit your brand. You can also offer instant commission incentives to all creators in your Collabs network and automate affiliate commission payouts to save time running your creator program.

Shopify Collabs is a free-to-install influencer marketing platform that you can use with your existing Shopify plan. It’s backed by Shopify, so if you run into any issues, our 24/7 customer support team is available to answer your questions. Find influencers who can drive sales with Shopify Collabs

Shopify Collabs makes it easy to partner with creators, promote products, reach new customers, increase sales, and track the performance of your affiliate marketing program, all from within your Shopify admin.

2. Grin

Grin offers a variety of influencer marketing tools to help you find and manage your collaborators. In addition, Grin offers other digital marketing tools related to affiliate marketing, branded content, and public relations (PR).

3. Upfluence

Upfluence provides a service that allows brands, non-profits, and influencer agencies to connect. Upfluence’s influencer discovery tool makes it easy to find the right influencers for your brand.

4. Neoreach

Neoreach uses an advanced influencer search engine that allows you to filter search results by keyword, social platform, profile performance, and audience demographics. This makes it easy to find different types of influencers.

5. Traackr

Traackr is a beauty influencer-focused platform with the largest global data set in the beauty industry. Traackr’s influencer marketing software allows brands to define attribution models for influencers, track conversions and other performance, manage workflows, and get detailed reports on the impact of influencer marketing campaigns.

6. Izea

Izea helps brands find relevant, experienced influencers within their influencer database using a variety of criteria and filtering options. With Izea, brands can filter their audience based on demographics such as age, gender, location, and more.

7. YouTube BrandConnect

YouTube BrandConnect is the largest influencer marketing platform on YouTube to find creators. Since YouTube is the largest video platform on the web, you can easily find influencers in various categories such as Beauty & Fashion, Health & Fitness, Games & Apps, Technology, Pets, etc.

YouTube BrandConnect also syncs with your existing Google Ads account, giving you the opportunity to showcase your products in real time, closely monitor the success of your campaigns, and improve engagement through Google’s exclusive influencer marketing tools.

8. Shoutcart

Shoutcart is an influencer marketplace where anyone can buy shoutouts. Shoutcart’s diverse range of creators means influencer search can be tailored to fit your budget, making it an ideal platform for those on a tight budget.

Shoutcart provides management tools to help you evaluate the influencers you want to work with, and provides influencer marketing metrics for each creator and a score to help you avoid fake followers.

9. Whaler

Whalar is an influencer platform that lets you discover and manage a list of creators. It’s a great option if you want to source great product photos and user-generated content through influencer marketing.

With our built-in escrow feature, you don’t get paid until the influencer’s content is delivered. Whalar takes a 5% commission on the amount agreed upon with the influencer.

Whalar also offers campaign management options for large brands and acts as an influencer marketing agency that automates influencer marketing.

10. Influence.co

Influence.co is basically a directory and portfolio site where influencers can promote themselves. Their pricing model is focused on helping influencers promote their own brands, while small businesses can outreach to relevant influencers for free.

An influencer’s profile includes a library of content the influencer has worked with your brand on in the past, as well as all the channels on which they have built their audience.

This platform helps you easily find and evaluate influencers you want to work with. Influence.co may not be the best for influencer management, but its influencer database and search engine are some of the best tools for discovering high-quality content creators.

11. CreatorIQ

CreatorIQ 's advanced influencer marketing platform provides campaign execution, reporting, and insights tools to help you drive successful influencer partnerships and campaigns with a results-driven approach.

The platform's influencer database contains over 20 million social media profiles across all social media platforms and offers a set of custom filters to help you find the right influencer quickly and easily.

Find influencers with big influence on TikTok, Snapchat, and Instagram

Influencer marketing has emerged as a way for marketing teams to “rent” the influence and audience of established content creators, creating a small (or large) version of celebrity endorsement for their products.

Influencers are important to social media marketing, but because social media follower counts can be manipulated by anyone, influencer marketing requires carefully selecting trustworthy creators and structuring campaigns to drive ROI without compromising the authenticity of the creators.

Influencer Marketing Platform FAQs