Continuing from the previous article, we continue with the second installment of ‘Well-made product page examples that will inspire your store.’

8. Perfect Keto

Along with the recent trend of intermittent fasting, the ketogenic diet is emerging overseas as a good diet alternative for health. Perfect Keto is a brand that helps people have a healthy diet with ketogenic health supplements.

This product page is relatively simple, but that’s what I like about it. It hits all the boxes for a high-converting product page, with clean, great product photos, a compelling case study of why people should use this product, and a “Supscription and Save” option that promises to save them money per item (though it will increase their overall spend).

This product page also features a “Related Products” section, so that even if people don’t buy the product they’re looking at, they can find similar products that might be a better match. Or, if you like Perfect Keto, you can just add them all to your cart.

9. Johnny Cupcakes

Anything that is associated with sweets makes people feel good. Johnny Cupcakes is a playful brand that calls itself “the world’s first T-shirt bakery” and touts its new products as “freshly baked.” I think it’s a fresh, fun and effective way to do it.

This brand makes great use of product photography with high-quality images to show off their clothes and fun designs. Another really fun point is the animation that appears at every page turn. It’s hard not to laugh at the sight of a chubby young man chasing a mysterious cupcake (he’s also one of my favorite characters). Don’t you think customers will stay in this store for a long time just to see this road animation?

In addition, when you click the 'BUY NOW' button, a shopping cart appears on the right side of the screen, reminding you that you can check out at any time. Instead of reminding you that you haven't completed the checkout yet, it clearly shows you how to pay. This effectively transitions the product page to the checkout page, speeding up the purchase process.

10. WP Standard

This brand is a site that captures the beauty of design so well in its product images. The strikingly beautiful product photos not only show the image of the product, but also the time and place, so when you buy the product, you can imagine how it will look and be carried out in your daily life.

What makes this product page unique is that it offers the option to have your initials monogrammed on the bag. It seems like a reasonable expense would not be a problem to own such a luxurious and customized bag.

11. Master & Dynamic

The first impression you get when you visit the store is the bold, elegant, and luxurious Master & Dynamic website. The images of the close-up shots that highlight the details of the headphones really do a good job of conveying the image of the high-quality product. I haven't tried them yet, but I'm really curious to see how they sound.

Master & Dynamic’s product pages are like an experience in themselves, organized so that as you scroll you can learn more about the detailed design of the headphones, the components of the headphones, advanced features, and how to control them.

That doesn’t mean they completely prioritize design over conversion. The “add to bag” sign floating at the top of the page is not particularly noticeable and doesn’t particularly grab attention, but it’s fixed at the top of the screen and follows the customer around silently. If the customer wants to buy, they don’t have to scroll up again, helping them continue the product exploration experience. Of course, it’s also a good idea to have a color change option next to “add to bag” before adding it.

12. Primal Pit Paste

Personal hygiene products are not sexy products. That is why, for products such as oral hygiene products or feminine hygiene products that are associated with dirtiness, the product packaging and page design are designed to be clean and fresh. The brand and products are presented lively on an all-white background with a touch of bright and fresh colors.

Primal Fit Fest does a great job of highlighting customer reviews by placing ratings above the price and review buttons on the left side of the page. They also make sure to remind you of the good ingredients and quality (natural, organic, eco-friendly, cruelty-free, etc.) under the "ADD TO CART" button, making it easier to make a purchase.

Scrolling down the page, you'll find detailed information about specific product ingredients and uncommon uses for the products. Images and simple, fun graphics make it easy to navigate, and the cart button at the bottom right makes it easy to move to checkout at any time.

13. Love Hair

Love Hair is a brand that focuses on clean product pages that match their main product, Clean Products. The subtle combination of white background, gray text, and softly shaded colors makes the product images stand out. And instead of just showing still photos of the product, they utilize video content of the product.

Below the video, Love Hair has created an opportunity for customers to talk about the product and the benefits they can get from it, and to directly tell us about any inconveniences or questions they may have while using it. For customers who need more reasons to buy, the explanation of "Why I Love Hair Coconut Oil" sufficiently shows Love Hair's good ingredients and loyalty to the product.

14. Pilgrim

▲ Pilgrim product page white screen

Pilgrim's product pages dynamically transition from white to black, as if the product had been brought into your home.

In addition to the flash effects on the site, the page design is elegant and clean. The page layout is good enough to show why you should buy from them, such as 30-day returns, free shipping, 1-year warranty, and 5-star review ratings.

But if you scroll down, you’ll find a more powerful product search experience, with graphics that highlight the product’s features, benefits, and materials, as well as videos that help customers enjoy a wider range of content.

15. Holstee

Holsty is a very visual brand, with more images, videos and options appearing the more you scroll.