2019 product trends and marketing ideas
To be successful in e-commerce, you need three things: demand for the product you want to sell, skills to market it, and the ability to operate successfully.
You may already be doing continuous learning, research, and preparation for success, but it is true that finding a product to sell before that is a big challenge. When we give lectures and consulting, one of the most frequently asked questions is choosing a product to sell. So in this article, we will look into product trends in 2019 and share ideas on how to sell them.
10 trending products for sale in 2019
1. Corrective underwear
Shapewear is one of the best niche markets to start selling in. The shapewear market is expected to grow to approximately $5.6 billion by 2022. It started as underwear and has now become a part of everyday clothing.
Fashion retailers are also increasing sales of bodysuits that create a slim silhouette. Shapewear is still popular within the lingerie industry, but a new niche market is offering women the ability to style it as underwear or as a stand-alone top for outfits with a variety of cuts.
Above all, the advantage of shapewear underwear is that it is an easily expandable category for sellers, allowing them to be easily added to existing lingerie or fashion stores or to secure a variety of colors, styles, and sizes to meet the needs of a diverse customer base.
You can also sell popular products like high-waisted shapewear, which sold over 2,000 units as of July 2019. It is popular because it provides a clear slimming effect to customers with its seamless design.
2. Pet grooming
You all know that the pet grooming industry is booming in Korea recently, with the number of pet family members reaching 10 million, right? According to Google Trends, the niche is showing rapid growth. Sales of pet nail grooming products reached hundreds in July 2019 alone, and the pet grooming industry is expected to reach $3.58 million by 2025.
If you are promoting this product to your pet customers, we recommend choosing Instagram Market. Many sellers are successfully promoting their products on Instagram Stories and getting customers to land on their product pages through it. For example, it's a good idea to focus your Instagram account on a specific niche, such as cats, dogs, or special animals, and tailor your inventory and store to that audience.
3.Athleisure
Fashion trends are constantly changing. However, athleisure now seems to have established itself as a steady fashion rather than a changing trend. Athleisure is no longer just sportswear worn when going to the gym to work out, but has become daily wear as active wear. In this category, you'll find endless colors and styles for sale, including sweatshirts, sweatpants, leggings, sports bras, tank tops, headbands, capris, and even shoes.
Moreover, this niche is also great for expanding into different niche categories such as fitness products and diet foods. Depending on how you position your brand, you may have opportunities to expand into other product lines, such as fashion accessories, jewelry, or fitness accessories like yoga mats.
Millennial women are the main target customers of the athleisure market, and visual platforms such as Facebook, Instagram, and Pinterest are being used as ideal channels to grow the brand. Additionally, the use of influencer marketing is also recommended for brand growth.
This method uses the Instagram search tool to discover fitness influencers that fit your niche, have them act as brand models, and pay sales commissions or commissions accordingly.
4. Bathroom stool
If you're looking for something a little more unique and unconventional to sell, how about bathroom stools? This stool is said to be popular recently as it quickly spread word of mouth as it helps prevent constipation in children.
Promoting bathroom stools may be a bit uncomfortable and awkward, but it can also be fun. Brands of products used in many bathroom spaces often use humor. If you're advertising or posting on social media, it's easy to highlight the benefits of your product in a humorous way. It would be a good idea to find puns or witty comments to use as advertising copy ideas.
Demand is increasing as the number of people suffering from constipation from children to older age groups increases due to changes in modern eating habits and lifestyles. In particular, you can find the optimal customer target for your product by targeting parents of various ages.
5. Pet bedding
If you are considering purrfect products along with the pet grooming mentioned above, we recommend pet bedding. This bedding is at the top of the sales charts, and according to Google Trends, dog beds in particular are showing rather strong growth. keywords Everywhere found that the keyword “dog bed” was searched more than 246,000 times per week. “cat bed” also has a fairly large search volume with an average of 60,500 views.
If you sell pet supplies, it is also effective to promote pet bedding using startup platforms such as Pinterest or Instagram. On Pinterest, you can promote your product to a wider audience by participating in a pet group board, and on Instagram, you can post as a partner on a pet-related fan page or use Instagram Stories.
6. Smartwatch
Worldwide, 1.2 billion watches are sold every year, and that number continues to grow. Last year, we saw an increase in minimalist watches, and it is said that smartwatches will continue to lead the trend in 2019. The biggest month for watch sales is December, but sales gains increase throughout the year, including associated summer accessories.
As expected, Facebook and Instagram are the most popular channels for watch store growth. Many watch sellers use influencers' travel, outdoor activities and luxury lifestyle images to promote themselves on social media. Entrepreneur Tim Koch launched a watch store and made $6,667 in about 8 weeks using this approach.
If you're starting out selling watches, we recommend starting your watch store by selling Bluetooth smartwatches that include features like a camera, voice recording, step counter, sleep monitor, and calendar.
7. Minimal jewelry
People prefer something luxurious in their daily lives, something small and shiny like minimal jewelry. Minimal jewelry is seeing particularly strong sales growth in online sales of the jewelry category. If you look at Google Trends, you can see that consumers are looking for this type of jewelry more frequently and with a higher search volume. Although the expected growth rate is said to be around 2% by 2021, the number of jewelry industries has actually decreased.
When selling trendy products like the necklace below, the ideal channels to find customers are Instagram, Pinterest, and Facebook. The simplest and most direct way is to create and use a video that clearly shows the features of the product, and it can generate more participation and exposure of the post through Instagram searches or page discovery. Additionally, most jewelry sellers post photos and offer competitive advantages.
8. Dish holder
Dish holders are popular products sold worldwide. In Google Trends, “dish rack” has also seen two strong gains over the past few months, in March and July. This keyword has over 49,500 searches per month, proving its popularity. Of course, it is popular in other regions as well, but it is especially popular in North America.
You can advertise related search terms through paid advertising such as Google Ads, or you can target newlyweds who are interested in new kitchen appliances on Facebook. Pinterest is another popular channel, and you can also use advertising through visual advertising or a search-based platform.
9. Safety shoes
The shoe niche market is expected to grow by 8.1% annually until 2013, and safety shoes have recently been gaining prominence in search terms and sales.
Moreover, you are not limited to just shoes, you can also expand your fashion store to include the shoe category or add other seasonal accessories to your shoe store to expand your sales.
If you run a shoe store and want to increase safety shoe sales, this style of special safety shoe might be a good idea.
You can also use Facebook to increase your hit rate by running targeted advertisements on social media using demographics targeting customers who need safety shoes in professional occupations working in production. It would also be a good idea to advertise using keywords such as “safety shoes” or “steel toe shoes” on Google Shopping.
10. Posture corrector
According to a Columbia University study, on average, people spend 77% of their waking hours sitting. Most people sit at their desks and use laptops to work, and as a result, they look downward instead of straight ahead. Kenneth Hansraj, a spine surgeon, has been studying spinal deformities that cause us to look down at our phones. Unless we go to work or have our phones gone, our posture seems to be steadily worsening.
So, I think now might be a good time to sell posture correctors. In the past, many purchases were made for rehabilitation or special purposes, but with spine problems becoming a chronic disease for the general public, lightweight, slim posture correction clothing that can be worn in everyday life is popular.
These types of products are easy to advertise to people based on their occupation. It will be most effective for those who work at a desk on a daily basis, such as office workers, writers, or programmers. Create a detailed advertisement that appeals to them about the benefits of posture correctors and how necessary they are.
‘Are you tired of sitting hunched over and working on your laptop all day? Try this posture corrector. You could create an ad that includes the job title of your target audience, such as a writer, content marketer, or content writer, such as '$29.99 with free worldwide shipping.'
Google Trends also proves that the keyword is on the rise, so it would be a good idea to create an SEO strategy using this.
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We've looked at some of the best products to sell in 2019, but of course, there are quite a few more options out there. Finding the right product is only part of selling. The real secret is how to market them. Are you struggling to make your first sale or taking your e-commerce store to the next level? So, rather than looking for a new product, why not try expanding on the category you are selling or using a targeting approach by referring to the trending products you have reviewed?
Now, it's time to start selling.