Global Digital Marketing Conference SET Sketch

Global Digital Marketing Conference S.E.T Sketch

Global Digital Marketing Conference S.E.T Sketch

On April 9, 2019, a conference was held to help execute, strategize, and transform global digital marketing.

Global digital marketing specialist Performas (CEO: Soo-ho Cho ) held its marketing conference '2019 Global Digital Marketing SET' (hereinafter referred to as SET Conference) at LG Electronics Gangnam R&D Center in Yangjae-dong, Seoul. We, 300cbt, also participated and introduced the global e-commerce platform Shopify service and operated a consultation booth.

The SET Conference invited experts from various fields of global digital marketing strategy, execution, and transformation, and was a time to share useful trends and information with domestic marketers.
In the strategy sector, the CMO of Mercer, the world's largest HR consulting group, was invited as a keynote speaker to talk about 'Innovation for Customer Experience and Changing Marketing Methods', followed by a time for Performance Agile Strategy Expert Lee Gun-ho to share information on marketing, including the 'agile marketing' strategy that became famous for 'Oreo Marketing' and 'Real-time Marketing'.

Following the lecture by Wonhoon Choi, Director of Performas AI, on how AI is changing the marketing environment, Malaysian researcher Joa Wei Chin, formerly from global market research firm Nielsen, provided insights on Southeast Asian consumer behavior and the Southeast Asian market.

Leave a comment

* Comments will be displayed after review to prevent spam.