Next Commerce Midyear: The Era of Global K-Brands
ABOUT THE EVENT
The NextCommerce Midyear event looks at the most dynamic business themes of the mid-year.
In 2025, all retailers/brands will be focused on ‘going global.’ Unlike in the past, the path has been opened wide for K-brands to export without overseas branches through various partner networks.
Last year, Nextcommerce attendees cited ‘North America/Europe’, ‘Japan’, and ‘China’ as the regions of greatest interest.
Global exports to various regions are rapidly expanding based on ‘digital’ and ‘partnership’.
This year's Midyear event will feature three sessions under the theme of "The Era of Global K-Brands."
We will hear vivid stories of K-brands that are on the global front lines, along with tips from key partners who are helping K-brands.
Thursday, June 19 @Science and Technology Convention Center
13:30 - 14:00 Keynote Position of K-brands and competitors in the global market Kim So-hee, CEO of Kim So-hee Trend
14:00 - 14:20 Data Speach 1 E-commerce Structure of Companies that Succeeded in the Global Market 300CBT Inc. CEO Jaeik Lee
14:20 - 14:55 Session 1 Super K Brand: Growth, Challenge, Sustainability Bong-Hwan Kook, Head of Domestic Business Division, Spigen Korea, Min-Kyu Song, Head of Communications, The Founders (Anua)
14:55 - 15:15 Data Speach 2 What successful global viral marketing has in common Jerry and the Beanstalk CEO Kim Chung-soo
15:15 - 15:45 -- Coffee Break --
15:45 - 16:20 Session 2 How K-Brands Build Relationships with Japan's MZ Generation Lee Jun-seong, Head of Strategy at Hagohouse (Mattenkim), Lee Seung-min, CEO of Amuse
16:20 - 16:40 Data Speach 3 Where do Japanese consumers go after searching? Ascent Korea CEO Park Se-yong
16:40 - 17:15 Session 3 How K-Soju and K-Food Captivate the World Kim Ji-hoon, Manager of Global Strategy Team at Hite Jinro, Lim Yang-won, President of Ultari USA Korea Branch
17:15 - 17:35 Data Speach 4 IP Strategy for K-Brand Survival in the Global E-Commerce Era Mark Vision Marketing Director Jihyun Kim
17:35 - 17:40 Lucky Draw Receive K-brand products as prizes!