Shopify Unite is Shopify’s biggest annual event, where we announce Shopify updates and host a variety of events for our partners. This year’s Unite took place in San Francisco, bringing together 1,000 Shopify partners from around the world.

Making it easier to sell anywhere

• Add sales channels like Wish, Kik, Buzzfeed, etc.
• Force: Added swipe and swipe functionality
• Shopify launches Shop Pay, a simple payment method
• Launching in-app purchases using SDK

Improving discounts

• Discount feature upgrade: Additional features updated, including discount reports

Simplifying your marketing insights

• Support data to make more accurate decisions through marketing APIs
• Add new developer tools
• (For Merchants) Shopify Mobile App Launching Soon