Best Shopify Stores to Inspire You in 2024
What makes a Shopify store stand out? Get inspired by these inspiring and beautiful ecommerce stores.
Every day, millions of independent businesses across a wide range of industries sell their products to customers around the world.
Here's a list of Shopify stores that might give you some inspiration if you're looking to build an online store.
Explore Shopify stores that can inspire you to build your brand and start an ecommerce business. You’ll learn what makes these businesses successful, how they position their products, how they design their sites, and how they find niches in the market.
What makes a great Shopify store?
At the heart of every successful business is a strong brand. Successful Shopify stores have a consistent, recognizable presence not only on their website, but also on social media and marketplaces.
Store design is also very important. A great ecommerce site makes shopping easy. Use a pre-coded, functional, and branded theme to help customers easily browse and purchase products.
Your customers’ online shopping experience can make or break your business. To increase sales, equip your store with user-centric features like quick checkouts and helpful content like detailed product descriptions.
Below you’ll find a list of brands that run on Shopify, each representing a best practice in their respective industries. Browse by topic to find online store inspiration to get your project started.
Clothing and Fashion Shopify Store
The best Shopify stores in the fashion and apparel industry understand their customers and deliver the products and shopping experiences they expect. From denim to vintage dresses, these Shopify stores showcase outstanding style.
1. Hiut Denim Co.
Hiut Denim is a brand based in Cardigan, Wales, a town that was home to the largest jeans factory in the UK until 2002. Hiut Denim was founded in 2011 to leverage the locals’ exceptional jeans-making skills and know-how. Focused on making the best jeans, not the most, this Shopify store and merchant focuses on detail, customer satisfaction, and quality.
2. Tentree
Inspired by their time in Hawaii, Dave Luba and Kalen Emsley founded Tentree to use their business to make a positive impact on the environment. Tentree plants 10 trees for every product sold, with a goal of planting 1 billion trees by 2030.
3. Macguire Shoes
Macguire Shoes was founded by industry professionals who wanted to create their own shoe brand inspired by the fashionable environment of Montreal, Canada. Myriam Belzile-Macguire started her business by building excellent relationships with factories, and her brand has found success through unique designs and an online store that reflects the lifestyle of her ideal customer.
4. The Outrage
The Outrage is It was founded accidentally when Rebecca Lee-Funk's political t-shirt designs went viral. The brand currently supports dozens of social causes and offers graphic T-shirts with slogans that convey social impact. The brand’s website is constantly updated to reflect current campaigns and social issues.
5. Adored Vintage
Adored Vintage is one of the best Shopify stores selling vintage clothing and vintage-inspired modern clothing. The website is like a virtual trip to the romantic French countryside. Owner Rodellee Bas curates and creates items with a love of silhouettes from the past. Adored Vintage donates a portion of its profits to local schools, and Rodellee continues to mentor other female entrepreneurs.
6. Kirrin Finch
Kirrin Finch is another top Shopify store, a gender-blind clothing brand inspired by menswear and designed for women and non-binary body types. Co-founders Kelly and Laura Moffat use eco-friendly fabrics, implement pollution-reducing practices, and work with fair labor and ethical manufacturers to produce their clothing.
7. Beefcake Swimwear
Mel Wells spent over two years creating and launching Beefcake Swimwear, a sustainable and ethically produced swimwear line inspired by 1920s fashion. The meticulously crafted androgynous swimwear is made by people earning a living wage in Portland, Oregon. Mel is as transparent as possible, and has been open about how the cost of making Beefcake Swimwear pieces is structured.
8. Suta
Suta is a Mumbai-based fashion house founded by sisters Sujata and Taniya Biswas, committed to working with weavers and artisans from underprivileged communities and using sustainable fabrics. Combining unique handmade fabrics with traditional sari silhouettes, dresses and blouses, Suta’s pieces celebrate tradition and creativity.
Art and Home Decor Shopify Stores
Shopify stores selling art and home decor have consistent design and branding across all customer touchpoints, from their online store to social media. These Shopify websites focus on beautiful images, clear product photos, and clean design.
9. Uppercase magazine
For over a decade, Uppercase Magazine has been delivering beautifully printed packages of engaging articles and photography focused on craft, fashion, illustration, and design. Founder and editor Janine Vangool uses her platform to showcase other creatives. Since launching her Shopify store in 2009, she’s expanded her publications to include Little U, a small magazine for kids and the young at heart, and The Uppercase Encyclopedia of Inspiration, a book series that delves into topics like pottery, cookbooks, quilting, and printmaking.
10. Blue Mountains
Ian and Isabelle Baird, owners of Terre Bleu in Milton, Ontario, left the hustle and bustle of city life behind to start a lavender farm in the countryside. Terre Bleu brings the Provence vibe to Canada, drawing visitors who want to enjoy its charm. The Bairds’ popular Shopify store offers lavender-infused beauty, food, and home goods.
11. Silk and Willow
Silk and Willow is a sustainable wedding decor boutique for the eco-conscious. Founder Shelly Pomery started her career as a graphic designer but later found her calling in creating fabrics using natural dyes. Silk and Willow sells plant-dyed silk ribbons, table linens, handmade stationery, and more, and is a place to immerse yourself in the beautiful details of wedding planning.
12. GOODEE
GOODEE is a brand founded by twin brothers Byron and Dexter Peart. Having started their careers in the fashion industry, they have used their knowledge of supply chains and building global brands to enter the home decor space. The business focuses on fair trade and ethical practices, and works with independent artists from around the world. The brand’s website prominently features the stories of their artisans, highlighting the uniqueness of each piece.
Electronics & Gadgets Shopify Store
Shopify stores that rank high in the Electronics & Gadgets category are those that clearly explain the features and benefits of their products. These Shopify websites focus on customer education and go into detail thoroughly.
13. Bruvi
Bruvi was founded to balance the convenience of single-serve coffee capsules for easy use at home with the environmental impact. The brand offers a wide range of coffee products for use with coffee makers, and focuses on minimizing environmental impact in four key areas: sustainable sourcing, conservation of natural resources, plastic waste management, and sustainable business practices.
14. Kulala
The e-commerce brand focuses on one product, the Kulala Sleep Lamp, which uses smart lighting and natural melatonin to help people get the most restful sleep possible. Founder and sleep researcher Dr. Sophia Axelrod developed the lamp app to help people naturally follow their body’s circadian rhythm.
15. Pela
Pela sells compostable cases for phones and AirPods, and boasts that its products produce 30% less carbon emissions and use 34% less water than traditional cases. The brand’s Shopify site is easy to navigate, with filters to help users quickly find their devices and styles.
16. Cowboy
Cowboy sells smart electric bikes on their Shopify store, and they use high-quality videos and photos on their homepage and throughout their site. They also allow users to book test rides so they can experience the product in person before making a purchase decision. This is a smart strategy for a product with a high price point.
Subscription-based Shopify stores
Some successful Shopify stores use the subscription model to generate recurring revenue. These Shopify sites offer subscription services so that customers can receive regular deliveries of the products they want. The stores introduced this time are representative Shopify stores that are achieving high performance through subscription sales.
17. Cocofloss
Cocofloss is a subscription-based store selling oral care products, including floss and toothbrushes. The brand was founded by sisters Kristel Koo, a dentist, and Kat Koo, an artist, with the goal of making flossing more "fun, motivating, and We wanted to make it a “rewarding” activity. Each box contains a new flavor, color, and design to keep oral care interesting.
18. Loot Crate
Loot Crate is another subscription business that operates in a specific niche. Describing itself as a “geek subscription box for gamers and nerds,” the boxes are themed around pop culture, film and television, and gaming. Fans Founded by, for, and for fans, Loot Crate provides a fun way to enjoy your hobby.
19. Pot Gang
Want to start your own garden but don’t know where to start? Then check out Pot Gang. The company was founded during the COVID pandemic when several people started to grow their own gardens at home. Based in the UK, the subscription box sends you a little bit of everything you need to grow herbs and vegetables, making it easy for novice gardeners to get started.
Jewelry & Accessories Shopify Store
These Shopify stores are a great source of inspiration for anyone looking to start a jewelry business or sell shoes, bags, or accessories. The top Shopify stores in this category make great use of both lifestyle and product photography, and focus on building trust through customer reviews.
20. United By Blue
United By Blue removes one pound of waste from oceans and waterways for every product sold. The clothing and home goods brand has embraced sustainability across its operations under founder Brian Linton. United By Blue is committed to eliminating the use of single-use plastics such as poly bags, bubble wrap sleeves, and plastic tape. It also: We also host clean-up activities so that customers can participate in the company's mission even if they don't make a purchase.
21. Manitobah Mukluks
Founded in 1997 in Manitoba, Canada by Métis entrepreneur Sean McCormick, Manitobah Mukluks preserves and celebrates Indigenous traditions through footwear. The brand’s Indigenous Market collection is made in collaboration with Indigenous elders and artisans, and each pair is made with a Profits go back to the indigenous artisans, while we also offer internationally produced lines to make shoes accessible to more people.
22. Allbirds
Co-founded by football player Tim Brown and engineer Joey Zwillinger, Allbirds is a footwear company that prioritizes natural materials and sustainability. The brand combines comfort and environmental awareness with yarns made from wool and eucalyptus, minimalist designs, and packaging made from 90% post-consumer recycled cardboard. And the beautifully designed Allbirds is one of the best stores on Shopify.
23. Camille Brinch
After Camille Brinch developed a talent for jewelry making, she enlisted the help of her brother to turn it into a real business. Her eponymous jewelry line has now grown into a multi-million dollar business. Her Shopify store is a big life Welcoming visitors with stylized images and video content, we focus on introducing the story of the brand and its founders, as well as the creative process.
24. Velasca
The next best Shopify store to feature is Velasca . The brand was founded by Enrico Casati and Jacopo Sebastio, and they adopted a direct-to-consumer approach to cut out the middleman for handmade leather shoes and offer them at a more affordable price. Velasca’s products are the epitome of Italian shoemaking, and the brand is committed to creating jobs in the heart of the Marche region. Velasca now employs over 10 shoemaking families across Europe and has grown to operate over a dozen retail stores.
25. Troubadour Goods
Abel Samet and Samuel Bail founded Troubadour to design the perfect overnight bag, which led them to a seven-figure business. The two founders say their secrets to success are designing for themselves, starting small, relying on word-of-mouth marketing, and hiring a multi-talented team. Troubadour’s Shopify store is centered around strong lifestyle imagery and rich content about sustainability.
Food & Beverage Shopify Store
Selling food on Shopify can be a learning curve, but for stores with the right recipes, an efficient inventory management system, and a solid customer base, it’s a worthwhile challenge. Just ask successful Shopify entrepreneurs how they overcame these challenges and achieved success.
26. BLK & BOLD
Pernell Cezar Jr. and Rod Johnson founded BLK & BOLD to help the community. BLK & BOLD is dedicated to helping young people live their best lives and overcome difficult situations through wholesale and direct sales. The company has pledged to donate 5% of its profits to initiatives that support youth programs, enhance job development, and end youth homelessness.
27. Fly by Jing
Fly by Jing founder Jing Gao is challenging and changing the perception of Chinese food in America through his business. The brand began as a viral hit Kickstarter campaign for a Sichuan chili oil sauce. In just five years, the brand has grown to include partnerships with companies like Disney and Shake Shack. Fly by Jing’s Shopify store is further strengthening its mission to change the perception of Chinese cuisine through powerful branding and storytelling.
28. Taza Chocolate
Taza Chocolate founders Alex Whitmore and Kathleen Fulton were inspired by the rustic taste and texture of Mexican chocolate when they started their business. Taza uses stone-ground ingredients to create a rich, intense flavor. Taza Chocolate works directly with farmers to ensure fair and ethical treatment, and has adopted third-party direct trade certification. The company’s payment history, farming partners, and impact are all available in their annual transparency report.
29. Wil Yeung
After trying his hand at several businesses, Wil Yeung found success with his popular YouTube channel, Yeung Man Cooking. After the brand grew successfully, he opened a Shopify store to monetize it. This simple site sells everything from cooking classes and digital products to physical goods like cookbooks and kitchen tools.
30. Flourist
Like a charming flower shop, Flourist displays grains, beans, and freshly milled flours beautifully as a blooming bouquet. Flourist sells 100% fresh stone milled flours and dried goods, and has a dedicated page on their website dedicated to telling the stories of their farmers. Ranked as one of the best Shopify websites, Flourist is also a haven for baking enthusiasts. When you buy ingredients from Flourist, you can taste the difference between freshly milled flours and grains.
Shopify store for beauty and wellness shop
The following Shopify stores provide a wealth of information and customer reviews to help visitors feel confident about their purchases. Information and customer reviews are essential in the beauty and personal care industry, where verification is difficult, ingredients are confusing, and misinformation abounds.
31. The Honey Pot
The Honey Pot is a natural herbal feminine care brand run by women and based on science. Founder Bea Dixon started the company after suffering from months of discomfort due to bacterial vaginosis, to help other women overcome the same problem. The Honey Pot offers products specifically for women who want to recover, including pregnant women and nursing mothers, and offers natural ways to soothe itchiness and irritation and manage menstruation through their Shopify store.
32. Package Free
Lauren Singer, founder and CEO of Package Free, is on a mission to reduce waste in the world by selling beauty and home goods without packaging. Lauren has dedicated her life and business to encouraging consumer behaviors that create less waste. Her TED talk from 2015 has been viewed millions of times and features a 16-ounce Mason jar filled with three years of waste as she talks about how to live a zero-waste lifestyle.
32. Beauty Bakery
Beauty Bakerie is one of the brands that has a name and packaging inspired by baked goods, and its founder, Cashmere Nicole, has been through a lot on her journey, from being a single mom to fighting breast cancer. Now a popular beauty brand that creates cult items, Beauty Bakerie has expanded into a social enterprise that supports and sponsors orphanages, providing them with funds and supplies.
34. Cheekbone Beauty
Cheekbone Beauty, a popular Shopify store founded by Indigenous founder Jennifer Harper, makes vegan and cruelty-free beauty products. As part of the brand’s zero-waste commitment, the lipsticks are packaged in biodegradable paper and use 85% less plastic than traditional lipstick tubes. The team at Cheekbone Beauty supports organizations that help other women and girls in Jennifer’s community.
35. Meow Meow Tweet
Tara Pelletier and Jeff Kurosaki are visual artists and the founders and life partners of Meow Meow Tweet. The organic vegan skincare company is known for their products made with natural ingredients and sustainable packaging with Jeff’s playful illustrations. In addition to donating to and supporting organizations that align with their values, Meow Meow Tweet also offers a bulk refill program to reduce packaging and waste, and a system where customers can return empty containers for reuse.
36. MFMG Cosmetics
Tomi Gbeleyi leveraged social media to support her Shopify store and build a community that celebrates and showcases diversity within the beauty industry. By highlighting talent within the community, Tomi developed a line of products specifically designed for deep skin tones. Founding MFMG is Tomi’s way of changing the narrative within the beauty industry, promoting inclusivity, and empowering the community to create inclusive and diverse creations that go beyond traditional color and tone ranges.
37. Beneath Your Mask
Founder Dana Jackson was diagnosed with severe lupus. The disease affected her hair and skin, and Dana began looking for pure, natural products to help her heal. To meet her needs, Dana founded her beauty line, Beneath Your Mask. The brand aims to bring nourishment and healing to your beauty routine using pure, natural ingredients that are free of harmful ingredients.
38. Then I Met You
Charlotte Cho, skincare and beauty curator and founder of Soko Glam, decided to create her own skincare line. Then I Met You celebrates the concept of “Jeong,” which means empathy and affection for people, places, and things. After 10 years of testing, the cruelty-free skincare line was launched by Korean chemists and manufacturers, offering users a transformative experience.
In this brand storytelling guide, founder Charlotte Cho explains how her personal story and culture have been instrumental in building two skincare brands. First, she built trust as a popular beauty blogger, which led to huge success when she launched her own brand.
39. Range Beauty
Alicia Scott founded Range Beauty, a plant-based makeup brand for those with extremely sensitive skin. Having struggled with sensitive skin, eczema, and cystic acne, she realized that most makeup brands didn’t take her skin tone or condition into account. Through continued research, networking, and mentorship, she developed a foundation that moisturizes and eventually built a successful cosmetics line. Her Shopify store features a variety of models to ensure her target audience knows the brand is for them.
40. Satya
Satya founder Patrice Mousseau began researching and developing effective, non-toxic, fragrance-free skin products after her daughter was diagnosed with skin conditions and eczema. Made with only five certified organic ingredients, Satya’s product line offers a simple alternative to traditional skincare. A proudly indigenous and women-owned business, Satya is carbon neutral, does not test on animals, and is committed to packaging with sustainable materials.
Shopify stores that inspire you
From pet supplies and toys to cooking utensils and solutions to the global water crisis, these online stores shine in their respective categories. They all succeed in telling stories and attracting customers through strong brand design and easy navigation.
41. Healthy Roots Dolls
Yelitsa Jean-Charles wanted young girls to have dolls that looked like them, based on her own experience as a child not having a doll that looked like her. She developed Healthy Roots Dolls through a college arts program and a student grant. The brand is sold in Target stores across the United States. Healthy Roots Dolls’ Shopify store offers reviews and educational materials to help customers feel confident about their purchase.
42. GiveMeTap
Edwin Broni-Mensah founded GiveMeTap after struggling to find water refill stations in London. Each bottle of water sold by GiveMeTap provides five years of clean drinking water to a person in Ghana. Edwin developed an app that shows restaurants and stores offering free water refills to reduce the use of single-use plastic water bottles. With the dual goals of reducing the use of single-use plastic bottles and providing water to those in need, GiveMeTap has so far provided more than 50,000 people with lifetime access to clean water and replaced more than 45 million plastic bottles.
43. Lunchskins
Kristen Quigley founded Lunchskins as a replacement for the plastic wrap, bags, and containers she used to pack her children’s lunches and snacks. The reusable bags are dishwasher safe and resistant to grease and moisture. Plus, Lunchskins’ paper bags are made from unbleached materials and are compostable. Every online order raises funds for the Oceanic Preservation Society, and since 2015, they’ve designed special donation bags that donate 10 percent of their profits to various conservation organizations, including the Sea Turtle Conservancy and 5Gyres.
44. Bebemoss
Izabela Erşahin, a mother of three, is the founder and designer of Bebemoss, a sustainable children’s toy company based in Turkey. Bebemoss is proud to offer fair wages to working mothers who work from home. Most of the mothers are Syrian refugees trying to rebuild their lives in Turkey. From lions to unicorns to bunnies, each toy is made by working mothers who are trying to support their families.
45. Made In
Chip Malt’s extensive e-commerce experience, combined with Jake Kalick’s third-generation cookware manufacturing expertise, led the duo to found Made In to disrupt the kitchenware industry. Made In partners with multi-generational artisans and celebrity chefs to provide high-quality pots, pans, knives and more directly to cooking enthusiasts at affordable prices, without the hassle of traditional distribution models.
Designing a Beautiful Shopify Store
Shopify stores that are consistently successful share a few common characteristics. They usually have great product-market fit, have a beautiful, recognizable brand, and have an easy-to-navigate website. The best Shopify stores are a great source of inspiration for anyone looking to start an ecommerce business. If your dream is to build your own business, check out the Shopify stores of leading brands in your industry.