" The gift is subject That is No Get it " It is . "

Introducing Mancrates.com, a gift shop for men that boasts overwhelming visuals. Crate means a wooden box or box. Mancrates, which started in 2011 with the idea of ​​a tough gift shop for men, has already been featured in numerous media outlets.

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The Today Show: "The Perfect Foodie Gift"

Cosmopolitan "Valentine's Day gifts for guys"

​Choosing a gift is not easy for anyone, and in some cases, it can be very stressful. However, if it is something like Mancrates as a gift for a man, wouldn't it get more than 80 points?

Hi-Five Guarantee & 100% Satisfaction Guarantee

Mancrates offers a High Five Guarantee. "If you spilled hot sauce on the carpet while opening the Mancrates you received as a gift? Contact Mancrates. We will take care of it." We provide customer satisfaction C/S.

Mancrates' Psych Concept and Slogan

• The BEST Gift idea for Men
• Awesome Gifts For Men
• We are Man Crates, and we make awesome gifts guys love

SEO and advertising keywords are also aligned with “gift”.

The product will soon become UGC (User-Generated Content)

The Mancrates box is not easy to open, so that opening it itself can be a great pleasure(?) when you receive the product. In fact, it is made so that it is dirty and difficult to open. After all, this is a gift for men. There are many videos uploaded on YouTube about Mancrates unboxing.

Mancrates product composition

Because it is a US-based company, its product categories are structured to suit the tastes of American men.

• EATING: FOOD GIFTS FOR MEN
• GRILLING: GRILLING GIFTS FOR MEN (Meat Grilling Products)
• PERSONALIZED: PERSONALIZED GIFTS FOR HIM (Personalized products such as engraving a name on a knife)
• OUTDOOR: OUTDOOR GIFTS FOR MEN (Outdoor related products)
• SPORTS: SPORTS GIFTS FOR MEN (Sports related products)
• PROJECT KITS (kits that allow recipients to create products themselves)

▲ Mancrates Food Category Product List

▲ Currently sold out, Crate for ramen lovers

Since most Mancrates products are not produced directly but are curated through internal meetings, inventory costs are close to zero. This is a huge advantage for Mancrates' operations, as products like the one in the photo (above) are newly created and can disappear from the site immediately depending on their popularity.

Pricing

Mancrates' product prices range from $60.00-$99.00 for most items, and electronics-related items are priced around $150, making them an affordable gift option .

▲ A Bluetooth speaker made by modifying a carbon tank

Site structure and design concept

Mancrates was introduced as a Bigcommerce success story using Bigcommerce, but it has recently been rebuilt and operated as an independent shopping mall. The site design is the same as when it was created using Bigcommerce.

The site design is simple so that anyone can easily find products, and the site color is black and white with a background and yellow as the CTA button. Korean sellers are used to the flashy designs of domestic shopping malls, so they often want complex structures and design effects from overseas shopping malls, but overseas shopping mall designs are simple, and like Mancrates, they usually maintain design points with 2-3 colors.

We use a phone at the top and a chat app (Zendesk chat) at the bottom so that you can immediately inquire about products with customer-friendly UX.

▲ Login screen consisting of Mancrates staff

The models in the banner images are actual Mancrates staff members, and the concepts are produced based on trend-leading dramas and movies such as Breaking Bad and The Walking Dead.

▲ Mancrates Marketing Banner

Operations and Marketing Analytics

Due to the nature of the product, viral marketing and especially customer reviews are the most important points. Accordingly, customer reviews are displayed on the product screen and the customer review app, Trustpilot, is used. Trustpilot is a customer review app that helps greatly in increasing the purchase conversion rate because you can see all reviews for the company not only on the website you are operating but also when you search for the company on Google. The most active social channel is Facebook. Mancrates' Facebook page has more than 330,000 Likes, and they create and distribute a series of witty quotes for men, and on Valentine's Day last year, they released a set that included beef jerky in a chocolate box instead of chocolate gifts.

▲ Valentine's Day Jerky Edition

▲ Mancrates Facebook Christmas Campaign

We also continuously blog about topics that men are likely to be interested in through our blog content on our site.

Currently shipping is limited to the United States and Canada due to product weight issues. The Help Center and Return Policy pages also use fun expressions like "High Five Guarantee," so if you're curious about witty English expressions actually used, be sure to check out those pages.
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Mancrates is a site that not only CBT sellers but also those who run domestic sales sites should check out at least once. I don't think there is a gift-related specialty site with such a strong concept in Korea. I always had a hard time choosing anniversary and birthday gifts, but if there was a site like this, I think I would definitely buy one at least once. Of course, that would be if the recipient is a man.