Line Friends was created as a sticker character for the mobile messenger 'Line' in 2011, followed by the original character 'Brown & Friends', 'BT21' created in collaboration with global popular artist BTS, and Supercell's character business reborn with expertise and know-how. From the popular mobile game IP 'Brawl Stars' to 'Kart Rider', which is currently diversifying its IP business through a strategic partnership with Nexon, its diverse character lineup is greatly loved by the MZ generation around the world.

As a ‘global creative studio,’ Line Friends is expanding the endless possibilities of character IP by going beyond the existing retail field and presenting a variety of media and entertainment content with global partners such as Netflix, Tencent, and Big Hit.