[Review] Global Digital Marketing Conference SET Sketch
by 300cbt Team·
On April 9, 2019, a conference was held to help with the implementation, strategy, and transformation of global digital marketing.
Performas (CEO Jo Soo -ho ), a global digital marketing company, held a marketing conference '2019 Global Digital Marketing SET' (hereinafter referred to as SET Conference) at LG Electronics Gangnam R&D Center in Yangjae-dong, Seoul. 300cbt also participated and provided global e-commerce platform Shopify service. We provided guidance and operated a consultation booth.
The SET conference was held by inviting experts from various fields of global digital marketing strategy, execution, and transformation, and was a time to share useful trends and information for domestic marketers.
In the strategy sector, the CMO of Mercer, the world's largest HR consulting group, was invited as a keynote speaker and talked about 'Innovation for customer experience and changes in marketing methods', followed by 'Oreo marketing' and 'Real-time marketing'. Performas agile strategy expert Lee Geon-ho shared information about marketing about the 'agile marketing' strategy that has become famous.
Following a lecture by Choi Won-hoon, Director of Performas AI, on the marketing environment that artificial intelligence is changing, Joa Wei Chin, a Malaysian researcher and former global market research company Nielsen, spoke about consumption patterns in Southeast Asia and the Southeast Asian market. Provided insight.