Starting in 1971, Hongjin HJC, a domestic brand that currently boasts the world’s No. 1 helmet market share, is currently a global company boasting high technology and quality. Hongjin HJC’s self-operated showroom is located in Songpa-gu, Seoul, and all HJC helmets currently on sale in Korea can be seen there. The HJC showroom opened around March 2018 and is approximately 70 to 80 pyeong in size.

Hongjin HJC said that it created its own showroom so that customers can fit and compare helmets in person. In addition, it said that it hoped to provide a comfortable resting space for customers to visit and for it to become a gathering place for riders. The HJC showroom provides free coffee and has created a space where customers can rest and chat with each other, including comfortable sofas, tables, and a terrace. An HJC official said, “Even if the purpose is not to purchase, it can be used as a space where riders can gather, build rapport, and talk. We hope that many riders will visit the HJC showroom without burden.” In addition, Hongjin HJC said that it is continuously devising various strategies to increase the frequency of riders’ visits to the showroom.