[Apparel News Reporter Eunhye Jo] Contemporary high-end knitwear brand RVN will be strengthening its online sales channels as well as its Asian wholesale channels, including China and Japan, starting in the upcoming spring season .

In the Japanese market, it returns from Osaka Hankyu Department Store. For local customers in Japan from April 3rd to 9th “RVN Art-Drop POP UP” will be held . This pop-up will showcase RVN ’s 24SS collection and items in collaboration with digital artists for the first time , and through this , RVN plans to launch full-scale activities to expand into the Japanese market .

In particular , RVN received a lot of attention when it held a buyer invitation showcase in Tokyo, Japan in September 23rd . Since then RVN is continuously We are strengthening brand promotion through collaboration with Japanese influencers who are highly interested in K- fashion , and We will also focus on developing products for the MZ generation and begin full-scale activities to expand into the Japanese market .

In addition , RVN has entered into a mutual technical partnership with Shima Seiki, a global textile equipment company. RVN knit by Shima Seiki We are raising expectations as a global partner by developing and producing through 3D knitting machines.

Aiming at the domestic market as well as China and Japan RVN 's unique moves are attracting more attention .