Skin treatment specialty brand 'Dermalogica' announced on the 29th that it will be opening a pop-up store at the Hyundai Seoul Beclean store, a clean & wellness beauty edit shop, for 7 days from April 4th to the 10th.

Dermalogica is a premium skincare brand that was inspired by skin therapist training and skin treatment services and provides professional services and products to both skin experts and customers.

According to the brand, at this pop-up store, you can experience a variety of basic products on-site, including three types of enzyme powders centered around daily microfoliants, a pre-cleanse cleansing oil that keeps skin moisturized, and a premium cleansing line including a special cleansing gel that provides a clean feeling.

In particular, Dermalogica's representative product, 'Daily Microfoliant', is an enzyme powder that sells one every 30 seconds, and it is a gentle product that can be used every day as it allows for exfoliation care without worrying about irritation. The brand explains that it allows you to find your skin's natural radiance by providing professional skin care at home.

Before the skincare step, use Dermalogica's Pre-Cleanse Cleansing Oil and Special Cleansing Gel to build a firm skin base, then finish with exfoliation care using enzyme powder to create the perfect skin condition before skincare and makeup.

Also, as it is the first offline pop-up store to be held in Korea, it offers special benefits for customers. It offers discounts on all items and premium goods and actual products depending on the purchase amount. As a special discount exclusive to the pop-up, you can get the 'Beclean Special Planning Set' with a discount of up to 45%.

A Dermalogica Korea official said, “We opened Dermalogica’s Beclean in The Hyundai Seoul pop-up store to increase contact with consumers and provide an opportunity to experience the products directly,” adding, “We hope that you will experience Dermalogica’s premium products, including the globally loved Daily Microfoliant, directly and participate in exclusive discount and giveaway promotions.”

Meanwhile, Dermalogica, a brand founded by Jane Wurwand, founder of The International Dermal Institute, announced that it is striving to increase consumer satisfaction by emphasizing the importance of 'skin health' in the beauty market, which has been focused on 'beauty.'