Artshare's lifestyle brand Wiggle Wiggle has opened its first global flagship store in Shanghai, China.

Shanghai's 'Anfu Road', where Wiggle Wiggle's first global flagship store is located, is a street loved for its exotic atmosphere that combines the charms of the East and the West with its historical background as a French concession. Like Bukchon in Korea, it is known as a trendy street that influencers often visit, as it offers a variety of food, culture, architecture, and commerce.

The Wiggle Wiggle Shanghai flagship store, which opened on April 24, has proven its explosive interest by attracting 10,000 people right after its opening run. The Shanghai store has a concept linked to the Myeongdong store in Korea, and tells the story of a UFO that departed from Seoul and crash-landed in Shanghai, China. The photo zone, which reinterprets the space consisting of four floors as an apartment and captures the moment when the characters who crash-landed fall from the top of the building, is eye-catching.

Specifically, it captivated the young generation of China by presenting various photo zones utilizing Wiggle Wiggle's signature IP in spaces such as ▲1st floor lobby, ▲2nd floor garage, ▲3rd floor playground, ▲4th floor attic and bathroom.

In addition, it attracted attention by launching a limited edition cosmetic puff product in collaboration with China's largest puff brand, AMORTALS, at the Shanghai store. In the future, Wiggle Wiggle plans to release a collaboration product with the popular local sports brand 'FILA CHINA'. In addition, it is expected to expand its local network through collaboration with E-Land and continue collaborations with large brands in various fields.