Amorepacific Hera is opening a pop-up store in Japan to expand local customer experiences. Following Tokyo and Nagoya, the strategy is to open a pop-up store in Osaka to increase customer contact points and increase sales volume.

According to industry sources on the 30th, Hera will be operating a pop-up store at the Hankyu Department Store Umeda Main Store for six days starting on the 8th of next month. The Hankyu Department Store Umeda Main Store is considered the optimal location to promote the brand to locals and foreign tourists as it is near Umeda Station, which connects Osaka landmarks such as Sky Building and HEPPIPE to popular tourist destinations such as Kyoto and Kobe. The pop-up store will sell products such as △Sensual Nude Gloss △Sensual Powder Matte Liquid, etc. The Hankyu Department Store Umeda Main Store limited edition set will also be introduced. The Hankyu Department Store Umeda Main Store limited edition set includes △Sensual Nude Gloss Early Lavender Color △Sensual Powder Matte Liquid Baby Cheek △UV Protector Multi Defense △Black Cushion, etc.

Hera makeup artists will also be on hand. They will conduct makeup lessons for customers who purchase two or more items at the pop-up store. Customers who purchase Hera foundation will receive a photo card of brand ambassador Jennie as a gift.

Hera plans to continue to launch new products in Japan to strengthen its brand position and establish itself as a core business that drives Amorepacific sales. Hera has been laying the groundwork for the Japanese market from an early stage. In July of last year, before officially entering the Japanese market, it held a VIP event attended by 300 local distributors, media, and influencers. Through this event, the brand’s signature makeup look, routine, and main product line were introduced.