The cold wind is blowing. The cold wind smells like money... The shopping season has arrived again this year without fail. Black Friday, Cyber ​​Monday, and Singles Day (Singles' Day: China) are now familiar terms in Korea. Now, November can be said to be the beginning of the shopping season.

Shoppers in Korea are probably thinking about what to get this shopping season, and overseas sellers are probably preparing how to attack this season. Our SamBaekCBT clients have already secured inventory to sell during the shopping season last month and are preparing for the season. If there are any global sellers who are experiencing the shopping season for the first time this year, please pay attention to this post. The shopping season is a special opportunity to dramatically increase your online business sales.

Black Friday History

There is a theory that the "black" in Black Friday comes from the term used to show a surplus in accounting books, and this is considered to be the correct theory. In terms of date, Black Friday is the day after Thanksgiving Day, the fourth Thursday of November. As you may have seen through the media, this is the day when large shopping malls begin their extraordinary discount events, and it is the day when a large number of people line up to buy discounted products starting on Thanksgiving night, marking the start of the shopping season. The Monday after Black Friday is Cyber ​​Monday, when online businesses begin their sales. It has now become a keyword representing the sale season, and in the marketing industry, it is sometimes abbreviated as BFCM (Black Friday Cyber ​​Monday). The BFCM sale season is not just an opportunity for large retailers. This is the time when the shopping atmosphere is at its peak, and it is an opportunity for sellers selling overseas to increase sales by 2-3 times, or even 10 times. In addition, customer data sold during the shopping season can be used next year.

BFCM for everyone

The BFCM shopping season is a time when sales skyrocket regardless of sales category, and last year, the sales of shopping malls using Shopify recorded a score of over one million dollars per minute. This is double the $550,000 figure in 2016, and sales of $1 billion (about 11 trillion won) were made over four days.

What should I prepare?

The first priority is to prepare stocks of popular products for the shopping season. Next, you need to establish a seasonal logistics system to ensure delivery without delay in preparation for the logistics rush. You also need a sale promotion. A typical shopping season promotion is to hold a limited time sale using popular products as bait products. Another method is to create a discount bundle pack for the sale season that combines popular products.

Now you only have one month to prepare