TOP 10 price comparison sites that every overseas seller must visit
Price comparison sites (CSE: Comparison Shopping Engines)
Price comparison services, which began to appear in the early 2000s as online sales boomed, are now expanding their service areas beyond simply comparing prices of the same product (same GTIN) to providing hot deal information. In Korea, price comparison sites such as Danawa, Enuri, and Coocha are in operation. In overseas markets, there are more price comparison sites active in each country. In this post, we will look at overseas price comparison sites that overseas sellers should consider opening a store!
Preparation for entry into overseas price comparison sites
In order to open a store, you must create a feed of product data from your operating shopping mall and submit it to the site. A feed is a file format that includes product titles, prices, SKUs, and descriptions, and can be submitted in the form of Google Spreadsheets, XML, FTP uploads, etc. For efficient feed management, it is recommended to use a feed-related app.
When using Shopify, representative feed apps include Shoppingfeeder , Shoppingfeed , and DataFeedWatch, and these feed apps provide not only price comparison sites, but also marketplace integration functions such as eBay, Amazon, Etsy, and Houzz (household-related marketplace). In the case of some price comparison sites, you may need to have a legal entity in an English-speaking country to be able to open a store.
TOP 10 Price Comparison Sites (English)
Let’s take a look at the top 10 price comparison sites in the English-speaking world. Major price comparison services allow you to set target countries separately.
▲ Google Shopping Page
Google Shopping is the world's largest shopping search engine that can advertise products worldwide as well as price comparison. Google Shopping also has marketplaces such as eBay, Walmart, and Qoo10, as well as vertical sites such as Sephora and Overstock. To enter, you need a Google Merchant, Shopping Feed, and Google Adwords account. For more information about Google Shopping, please refer to the Google Shopping Guide Post .
▲ Bing Shopping Page
Bing Shopping is a service similar to Google Shopping and is operated by Microsoft Bing. If you click Switch to Bing in English on the Bing Shopping page, you can check the shopping campaigns that are being operated. In English-speaking countries, Google usage is much higher, but it is known that 10%-20% of Internet users only use Bing. If you pay for advertising costs using PayPal, you can also enter Bing Shopping as a Korean business.
▲ Nextag main page
Operating since 1999, Nextag is a leading price comparison site with millions of visitors every month. Nextag also provides price comparison services for general products, as well as tickets, real estate, and travel-related products.
▲ Shopzilla main page
Shopzilla is one of the representative price comparison sites and is operated by a media company called Connectity. It mainly sells electronics and fashion products and operates sites in the US, UK, France, and Germany.
▲ Price Grabber Main Page
Price Grabber is a site that is widely used by domestic direct purchase groups and is operated by Connectity, along with Shopzilla. For localization, the US (global) site and the UK site are operated separately.
▲ Bizrate main page
Bizrate is also a Connexity company and has stores in companies like Amazon, Walmart, Sears, and Poshmark.
▲ Shopping.com
Shopping.com is a subsidiary of eBay and is part of the eBay Commerce Network. Shopping.com curates products listed on eBay and provides price comparison services. Global brands and distributors such as Whirlpool, Siemens, Coach, Ferrari, and Hushpuppies are represented, and sites are operated in the US, Australia, the UK, France, and Germany.
Featuring a simple site structure, Becom provides a price comparison service focused on piquancy.
Unlike other price comparison sites, Pronto displays shopping search results in a search engine format.
Amazon operates a marketplace and advertising platform. Amazon Advertising allows you to display and video ads as well as expose your products on the Amazon advertising network.
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We have looked at various price comparison sites. Since entering a price comparison site can greatly help increase brand awareness, we recommend that you start with Google Shopping, which is the most widely used, and run a campaign.