On June 19, 2025, the 300CBT team participated as speakers and booth participants at "Next Commerce Midyear: The Era of Global K-Brands." The event featured sessions with key executives from 11 leading brands, including Supergen Korea, The Founders (Anua), Amuse, Hagohouse (Mabyeok Kim), and Hite Jinro, sharing their global expansion strategies through case studies.

Thursday, June 19, 2025 @Science and Technology Convention Center

1:30 PM - 2:00 PM Keynote: K-Brands' Position in the Global Market and Competitors: Kim So-hee, CEO of Kim So-hee Trend

14:00 - 14:20 Data Speach 1: The E-Commerce Structure of Successful Companies in the Global Market, by Jaeik Lee, CEO of 300CBT Inc.

14:20 - 14:55 Session 1: Super K Brand: Growth, Challenge, Sustainability Bong-Hwan Kook, Head of Domestic Business Division, Spigen Korea; Min-Gyu Song, Head of Communications, The Founders (Anua)

14:55 - 15:15 Data Speach 2: What Successful Global Viral Marketing Strategies Have in Common - Jerry and the Beanstalk CEO Kim Chung-soo

15:15 - 15:45 -- Coffee Break --

15:45 - 16:20 Session 2: How K-Brands Build Relationships with Japan's MZ Generation: Lee Jun-seong, Head of Strategy at Hagohouse (Matten Kim), and Lee Seung-min, CEO of Amuse

16:20 - 16:40 Data Speach 3: What do Japanese consumers search for and where do they go? Ascent Korea CEO Park Se-yong

16:40 - 17:15 Session 3: How K-Soju and K-Food Captivate the World: Kim Ji-hoon, Manager of HiteJinro's Global Strategy Team, and Lim Yang-won, President of Ulta USA's Korean Branch

17:15 - 17:35 Data Speach 4: IP Strategies for K-Brand Survival in the Global E-Commerce Era, Mark Vision Marketing Director Kim Ji-hyun

17:35 - 17:40 Lucky Draw

The first thing I noticed upon arriving at the venue was the sense of seriousness. This wasn't some casual seminar you could just attend. It was a gathering of people eager to expand their brands globally. Perhaps that's why everyone's expressions and the hands tapping away at their laptops were all focused.
K-beauty, fashion, and food brand representatives stood at the front of the stage, while agencies, partners, and platform experts sat at the entrance. There was no division between speakers and the audience, but rather an atmosphere where everyone shared the same concerns about the next generation of commerce.

Supergen delivered a powerful message: "Growth may be luck, but sustainability is strategy." Anua explained its product-centric global strategy with the keyword "customer obsession." Matin Kim and Amuse demonstrated how they are connecting with the MZ generation in the Japanese market. Hite Jinro and Ulta USA opened up the potential for branding K-food and K-soju.

What I felt at each presentation was that today's K-brands aren't simply exporting; they're expanding as brands. And at the heart of this are always content, structure, and operational strategies.

Sam Baek CBT ( The topic of the 300CBT conference was "The e-commerce structure of successful brands in the global market." I presented a comparison of Shopify and domestic card builders like Cafe24, highlighting Shopify's strengths and case studies. A memorable moment was when brand representatives took notes after the presentation. I felt a sense of empathy, thinking, "This speaks to the problems we're facing right now."

Next Commerce Midyear 2025: Sketching the Era of Global K-Brands

Next Commerce Midyear 2025: The Era of Global K-Brands | Presentation of the e-commerce structures of successful companies in the global market.

It's rare to find a place where brand practitioners and technology partners come together to discuss "what actually works." Nextcommerce Midyear, in particular, was a "conference where stories are shared," and SamBaekCBT ( 300CBT) was meaningful in that it could be a part of that conversation.

K-brands that are recognized globally aren't simply brands with strong marketing strategies; they are structurally sound. At Sam Baek CBT, As a practical partner in building this structure, 300cbt will continue to design and implement Shopify-based global expansion. If you're considering a global expansion with Shopify, get started with us.

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