Shopify Edition is an event that announces a large-scale update of Shopify, and SamBaekCBT summarized and organized the contents applicable to Korean merchants. This edition was announced under the main theme of CONNECT TO CONSUMER.

01. FIND CUSTOMERS

Shopify Audiences

Shopify Audiences is a retargeting app provided by Shopify that integrates with data from Meta, Google, Pinterest, Snapchat, TikTok, and Criteo. Shopify Audiences is only available to merchants on the North American “Shopify Plus” plan who use Shopify Payments.

• Linkpop : Linkpop is a free linking tool for ecommerce sellers, available for Instagram, blogs, and more.
• Twitter Shopping : A Twitter-integrated app that increases sales by exposing products on Twitter profiles and tabs.
• Dovetale : An influencer marketing app from Shopify that’s free to use.
• Marketplace Kit : Provides development tools to directly integrate with marketplaces.

02. CONVERT SHOPPERS

• B2B on Shopify: Changed to allow admins to set wholesale prices, payment terms, etc. (Shopify Plus only)
• POS: iPhone tap function, Google local inventory integration
• Shopify Markets: Launch of Markets feature that allows you to set domains, sales prices, etc. by country
• Checkout: 1 Page Checkout Options
• Discount Combinations: Changed to allow multiple coupons to be used on one order

03. CREAT YOUR STORY

• Headless commerce: Support for implementing headless stores with Hydrogen+Oxygen
• Tokengate commerce: Supporting NFT sales and purchasing environment
• Add 8 free themes
• Search & Discovery app: Updated custom features such as filter settings and recommended products

04. BUILD RELATIONSHIPS

• ShopifyQL Notebooks: Data visualization tool support (Shopify Plus only)
• Make essential ecommerce features like email automation and customer segmentation manageable through Shopify admin

05. RUND YOUR BUSINESS

• Shopify Admin Update: New Features Include Bulk Editor, Partner Permissions, and More
• Shopify Fulfillment Network : Launch of 3PL service that guarantees 2-day delivery in the US
• Shop Promise : Launch of Shop Promise, a 2-day delivery guarantee mark