Shopify Success Story: Distill Union, a designer-created lifestyle accessories brand
Distill Union uses great design to communicate their products in a fun and effective way. In this post, we will look at the success factors of Distill Union, which operates an online shopping mall on the e-commerce platform Shopify.
Good Design is Good For You
Founded in 2011 by designers Nate Justiss and Lindsay Windham, Distill Union designs, manufactures, and distributes slim wallets, iPhone cases, and more, most recently launching MagLock-themed sunglasses.
▲ Lindsay and Nate, founders of Distill Union
Distill Union's products are largely divided into three categories, and each category has a design-centered product concept as its strength. This concept is well expressed in images and videos on the product pages.
SLIM WALLETS
You deserve to carry something slim. It's time to get slim. Simple copy such as this well expresses Distill Union's products. The copy alone makes me want to buy it. The Slim Wallet series is Distill Union's representative product with over 2,000 product reviews on Amazon.
▲ Slim Wallet Series
▲ Slim Wallet series site banner
iPHONE+MOBILE
Go from this...to this. This simple message visually explains the product's benefits. It's a very effective use of imagery.
▲ Product description image designed to show the product’s advantages at a glance
▲ iPhone accessories banner
Sunglasses are not easy to store after wearing them. That's why many Koreans wear them on their heads. Distill Union's Maclock sunglasses were created to solve this inconvenience. Maclock sunglasses have magnets so they can be attached to the top. They are also very strong.
▲ Macrock Sunglasses Product Slogan
▲ Image explaining the advantages of MacRock sunglasses
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Distill Union's strength lies in their ability to create products based on design and visually convey the product's advantages. If you look at the products they create and the images of products they create on their website, you can say that they are the epitome of "simplicity." Simplicity always wins.