Shopify Success Story: Mama & Little, an Accessories Brand for Moms
After giving birth, the lifestyle of parents can only be adjusted for the child. When you become a mother, you can no longer wear most of the accessories you normally wear. Mama & Little has discovered this niche and is introducing a brand of non-toxic, eco-friendly accessories that are safe for babies to put in their mouths.
Original on-trend Teething Jewelry
Mama & Little is a brand that started with the idea of incorporating accessories into the design of commercially available teethers, which were too crude. Their products are made of silicone and are safe for babies to bite or suck on.
▲ Little and Mama founder Arleene and her family
▲ Stability of Mama & Little products
Product Line Up
The products include necklaces, bracelets, teether clips, breast pumps, and wear. If you are thinking about a baby shower gift, you may want to consider Mama & Little’s products.
▲ Mama & Little’s product lineup
Online Store Strategy
Since Mama & Little products are more like teethers than accessories for moms, product safety is of the utmost importance. To prove this, the main page shows testimonials from media and communities related to babies, such as Mother, OC Family, Pregnancy & Newborn, and information about product ingredients. They also upload images of themselves wearing the products through Instagram, the hottest social channel these days, and link to Babylist , a parenting product curation site, to encourage gift-giving purchases.
On the product page, you can receive a discount code via Facebook Messenger to increase purchase conversion.
Apps used to run the site
- MailChimp : Email Marketing Provider
- Loox : Photo Review
- Refersion : Affiliate Marketing Tool
- Recart : Discount code via Facebook Messenger, Abandon Cart Recovery App
- Beating : Sale Pop-up
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Founder Arleene launched Mama & Little in 2014 with $1,500 and now distributes the product in over 30 stores and Nordstrom, the largest department store in the US. She proves that small ideas can become businesses. Have you ever thought, “What if you had a product like this?” Then, put your idea into action. Like Mama & Little.