Shopify, which has been working with Facebook since 2015, recently updated its Facebook Shop feature to suit the mobile-first environment. In addition to the existing Facebook Shop integration function, the storefront design within the Facebook Shop can be changed, and inventory will also be updated so that it can be managed within Shopify.

It is possible to link with Facebook Shop and Instagram, use the shop to link with WhatsApp, link with real-time broadcasting, and set rewards.

It is currently in beta version and will be updated in the near future.