Shopify announced its first-ever eCommerce partnership with TikTok, the world’s leading short-form video platform with over 100 million users in the U.S. alone, allowing sellers to reach new potential customers through the Shopify TikTok channel.

Once a customer selects a product, a video ad is automatically generated that takes them to Shopify for checkout. Short-form templates built for ecommerce allow any seller to leverage their existing images or videos to leverage the TikTok channel.

Shopify and TikTok are currently available to merchants in the US and will be available in select regions across North America, Europe, and Southeast Asia in early 2021.